Charlotte Beers at Ogilvy and Mather Worldwide (A)

The following post has two assignments namely;

1.Charlotte Beers at Ogilvy and Mather Worldwide (A)

Imagine that you are Charlotte Beers’ communications adviser in December 1993. Beers realizes that her cultural change effort “was still fragile” and that her new strategy for O&M “was not well
understood below the top tier of executives…”

Part 1: Diagnose what went wrong with the first attempt to communicate a strategic change message within the organization, focusing on the relative strengths and weaknesses of the communication
practices at O&M and the ‘why nots’. (33%)

Part 2: Beers has asked you to identify the internal or external audiences that need to understand O&M’s Brand Stewardship philosophy. List the audience segments and, then, prioritize the top three
audience segments, explain your reasoning, and describe your communication objectives for each. (33%)

Part 3: Assess Beers’ strengths and weaknesses as a leader and communicator based on what you read in the case. What advice would you give her — in terms of her own communication style and
involvement — as she prepares to relaunch the strategic change initiative? (33%)

2.Ethical dilemma in the workplace

Locate a new article that depicts an ethical dilemma in the workplace. An employer with controversial policies

find the cost of your paper