Company Analysis and SWOT Analysis
Company Analysis and SWOT Analysis
The post contains two asighnments
1: Company Analysis and SWOT Analysis
Assignment 1: Company Description and SWOT Analysis
Conduct a SWOT (Strength, Weakness, Opportunity, and Threat) analysis for the type of beverage selected and the company . consider why you have chosen one type of
non-alcoholic beverage over another and the reasons for that choice.include external factors such as industry / market trends and competition, and internal factors
such as your capabilities or abilities to reach certain market segments.
Write a three to five (3-5) page paper, in which you:
Create your revised Non Alcholic Beverage company name and explain its significance.
??Develop your Mission Statement and provide a rationale for its components.
Hints: Use the Statement of Mission template on pp. 72-73 on the course textbook: Successful Business Plan to aid your development. Click here for help accessing a
specific page number in your eBook.
Extracting appropriate information from the NAB company portfolio, where applicable. You should fill in other required items in the template using your personal
??Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Justify at least three (3) reasons why
you have chosen this type of non-alcoholic beverage.
Hints: Research and outline beverage industry trends. Consider the size and growth rate of the industry overall and the specific beverage type you have chosen. Use the
worksheet in the course text (p. 88 | Past and Future Growth of Your Industry) to help you project the future growth rate. Consider the use of industry associations
and search engines to find reliable, recent data.
??Choose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Explain the approach you will
use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.
??Provide an overview of your company’s distribution channels. Explain the manner in which your product will reach end users. ??Provide a rationale for your chosen
Hints: For example, will you sell your beverage in grocery stores, restaurants, or sports venues? If so, describe the types of resellers and distributors who will sell
to resellers and fulfill their orders. If you are attempting to sell direct-to-consumers, such as online via a monthly subscription, how will you manage warehousing /
fulfillment / shipping?
??Outline at least three (3) types of risks (including any regulatory risks) that your business faces. Describe your company’s plan to mitigate such risk.
Hints: You may refer to the types of risk listed in the course text (pp. 148–149) as well as any risks not listed in the text. Regulation weighs more heavily on
beverage and food businesses than many other types of companies, so be certain to consider any regulatory risks your type of beverage faces. For example, what kind of
regulation and / or risks are you likely to face if you make health claims about your beverage?
??Develop a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats)
Hints: What are your company’s likely strengths? Have you chosen a beverage segment that is growing and lacks an entrenched competitor? Are you in a niche market that
has great potential? What are the strengths that you and other team members bring to your company? Do you or other team members have previous experience in the food
and beverage industry?
Hints: What are your company’s likely weaknesses? Is the competition in your industry segment entrenched? Is your own management team inexperienced? Will it be
challenging to actually produce your product and maintain quality?
Hints: What are your company’s opportunities? Does your segment have more demand than supply? Have larger corporations stopped serving smaller or niche markets that
you could enter? Is a new market emerging because of demographics, immigration, changing tastes?
Hints: What are your company’s threats? Is there a clear market leader that will be hard and expensive to displace? Are downward-pricing pressures in the segment
making profit margins slim? Are there little or no barriers-to-entry for new competitors; if you have a novel idea that succeeds, can the competition easily enter your
market? If you have a global aspect to your company, do factors such as currency fluctuations, political instability, offshoring or outsourcing pose threats?
??Format your assignment according to these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format.
2: Reflective Exercise_8
1. Are the spaces of your agency or program inviting enough for a “common connection” to occur? If yes, in what way? If no, how could this be improved. Be specific.
2. Where do those moments of connection occur? How are they created? How can they be sustained?
3. When is the last time you shared power? When did you last let others share the limelight? When did you last let others correct you on a point of fact or an approach
to work? Be specific and give details of these examples.
understanding and assessment of the environment , what is your estimate of the emotional climate in your agency? What are some of the positive attributes you observe
or experience? Are there tensions and conflicts among different groups such as between professional disciplines, professionals and volunteers, ethnic groups, staff and
clients or patients, between individuals who clash on principle or because of personality conflicts? Describe these in 250 words.