The unlikely spread of sneaker collecting from inner-city neighborhoods in the United States
The You tube documentary( https://www.youtube.com/watch?v=5hVUv1UsJpo) Sneakerheadz traces the unlikely spread of sneaker collecting from inner-city neighborhoods in the United States, to the most affluential social groups in cities all across the globe. A complex array of social forces are highlighted as the filmmakers try to explain how sneakers became one of the most definitive status symbols ever, generating approximately $55 billion dollars in international sales revenue, according to a recent article by Forbes Magazine.
Drawing on the information presented in the film, please write a three-page essay, using the format specified below, in which you identify and discuss the key forces and developments which nurtured the rapid proliferation of the sneaker collecting culture.
What factors made it possible for this subculture to spread and flourish among groups and societies that appear to be quite different from the poor, inner-city communities where these status symbols first gained popularity?
With it stress on the widespread violence and hoarding that has accompanied the rise of the sneaker subculture, the film suggests that social consequences of the spread of sneaker culture has been largely negative.
How do the marketing strategies currently employed by today’s leading sneaker-makers contributed these social problems? Has the rise of the sneaker subculture brought about any socially-beneficial consequences that are downplayed in the film that deserve greater attention and exploration?