Case Study Amazon


Analyse the case study using knowledge of marketing as well as any readings you think might assist you AND answer the case study questions listed below.
• What business in Amazon in? Is it spreading itself too thin or is it well positioned for the future? (30%)
• Who are Amazon’s competitors? And what is Amazon’s competitive advantage? (30%)
• What should traditional retailers like Best Buy do to compete with Amazon? (20%)
• Is Amazon Fire likely to succeed? (20%)

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