Consumer Research

Choose ONE of the following modes of cultural activity:
• Christmas
• Weddings
• Birthday parties
• Baby showers
• Hen-do or Bachelor party
• Valentine’s day
and analyse it in terms of the classical/psychological perspective and of the cultural perspective in consumer research. Critically discuss how this cultural activity has become so embedded in consumer culture in how it is experienced within consumer culture (including media representations, products, experiences and emotions), that has become a consumption ‘fantasyland’.

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