Complete a SWOT analysis of the company you have decided to base your work on, whether it is a fictional or a real-world company. This analysis will be written
viewing the company from the inside to the outside. You will submit an organizational assessment of your company within the chosen market domain. This
assessment will determine the relative competitiveness of the company and demonstrate technical knowledge of assessment tools and techniques. This
assessment will consider the total picture of the company’s strengths, weaknesses, opportunities, and threats in relation to the current market environment.
This assessment should consider key aspects of the company, including its product/service mix, pricing, location, technology, marketing, and human, financial,
and information resources. Ethics should be considered in completion of the SWOT as either a strength or weakness. Discuss the direction of movement or
trending of each of the four quadrants. Identify and elaborate on at least four each of the company’s strengths, weaknesses, opportunities, and threats.
Specifically, you should include the following:
A. Internal Factors
1. SWOT Analysis: Complete a SWOT analysis on the internal factors that affect the company’s readiness to compete. What are the strengths,
weaknesses, opportunities, and threats faced by the company relative to the competitive market?
2. Prioritized List: Based on the SWOT analysis, create a prioritized list of strengths to exploit and weaknesses to mitigate. Each item in your list
should have supporting rationale.
3. Readiness: Based on internal factors, evaluate the company’s readiness to compete in the business environment of the market domain.