Timberland’s employees agree that what makes the company unique is the way its culture is brought to life every day, supported by company values of humanity, humility, integrity, and excellence. The role of the human resource department, closely aligned with the company’s social responsibility team, is to ensure all events and programs reinforce and support the company’s culture of giving, which is at the very foundation of this New Hampshire–based global lifestyle company.
The roots of Timberland’s tree logo have often been compared to the foundation of its rich culture of community building. Founded in Boston as a private‐label shoe company by Nathan Swartz, it wasn’t until the 1970s that his son, Sydney, put the company on the map with its iconic yellow boot. Waterproof and able to withstand the harsh New England winters, the boot’s brand name, Timberland, soon became the name of the company.
The connection between corporate social responsibility and human resources is at the core of Timberland’s values. Community involvement not only enhances a community outside of Timberland but also creates one within. As a result of the company’s community involvement, workplace collaboration is enhanced, and associates have a unique opportunity to build relationships with leaders and managers throughout the organization, regardless of rank. It’s also an opportunity for all employees to demonstrate leadership and team‐building skills.
Timberland’s team‐building events happen away from its workplace, and they’re not in the form of a company picnic or an awards dinner. Timberland’s Path of Service program, in which all employees are offered up to 40 hours of paid time to use in community service, also provides a team‐building vehicle. Its two global annual events include Earth Day in the spring, and Serv‐a‐palooza, a day of annual service in the fall. On both days, in an effort to give back and make a difference in the communities where its employees live and work, the company closes its main offices.
In addition to analyzing ways to keep employees productive and motivated, the human resources function at Timberland includes training and development. When associates assume a leadership and development role to put together a community service project, “they get to exercise that leadership muscle.” Many employees are motivated by their experiences outside the organization and are helped by helping others.
Timberland’s culture of service touches many different aspects of its human resource functions, including training, development, and orientation. At Timberland, community service provides a way to foster learning, create leaders, motivate employees, and increase employee morale. New recruits, as part of their orientation process, participate in a new‐hire service event, where they engage and get to know one another. While Timberland does its best to hire motivated self‐starters, keeping them motivated is largely a function of the opportunities available inside and outside of its workplace environment. The culture is described as empowering and motivating, and employees agree that growth is a direct result of the company’s investment and commitment to its people.
Human resource departments typically deal with issues of employee loyalty, retention, absenteeism, and morale. Timberland’s culture of giving has a residual effect of increasing loyalty among its associates. The company also makes commitments in developing countries to help workers, employed by third‐party manufacturers, who are engaged in the manufacture of its products with factories scattered across 30 countries. After recognizing the needs of factory workers with children in India, Timberland helped establish a community‐based day care center. Investing in factory workers and their well‐being has paid incredible dividends in the form of higher morale, increased loyalty, greater retention, and less absenteeism.
Whether it’s doing some gardening in the company’s “Victory Garden,” which sells its organically grown produce and donates proceeds to the local food bank, or helping with a reading program at a local elementary school, Timberland employees work together to forge lasting bonds in and out of the workplace. In addition, employees can use service hours any way they see fit.
An integral part of human resource management is talent acquisition, learning and development, and management of compensation and benefits. Talent acquisition at Timberland is about finding the best people in the industry and helping them grow in their careers. Equally important to an associate’s skills set is cultural fit. Talent is scouted primarily using social media sites such as LinkedIn, and the employee referral program has become widely used. The company’s policy is to fill openings first with internal candidates. Timberland’s human resource group manages its unique and exciting wellness programs, along with its competitive compensation and benefits programs. On‐site wellness programs include the use of a fitness center, soccer games, yoga, and boot camp style exercise. Learning and development are critical to the success of the Timberland brand, and the company is committed to making sure that associates are growing in the same direction, and as quickly as the company.
As an outdoor lifestyle company, Timberland embraces the crucial nature of work–life balance, and the perks the company offers are again connected to its values. Intent on making sure employees connect with the outdoor lifestyle promoted by its brand, Timberland provides kayaks to employees during the summer and snowshoes during the winter. The cafeteria prides itself on healthy food choices at reasonable prices. In addition, there are incentives for biking to work and other wellness activities.
For those who place a high value on community, Timberland is an incredibly unique and special place to work. Its human resource department has spent decades reinforcing the company’s unique culture through events and programs that connect associates in a meaningful way. When associates are connected to loving the work they do, they’re also connected to the community in which they’re doing the work. At Timberland, the company’s corporate culture has proved to be as durable as its iconic yellow work boot.
Questions for Critical Thinking
1. Volunteerism and service are key components of Timberland’s corporate values. For each of the human resource functions outlined in the chapter, provide examples of the skills employees gain through the company’s culture of volunteerism and community service.
2. Provide specific examples of how Timberland’s values of humanity, humility, integrity, and excellence come to life within the organization.
3. Discuss Timberland’s flexible schedule options and the benefits to employees. Does the company support telecommuting and flexible schedule options? What impact, if any, does this have on company results?
4. Discuss the various ways Timberland keeps its employees motivated. Discuss the ways employees are encouraged to seek out opportunities on their own and to pursue their own path for career development.
The technique that records a live movement occasion, which at that point is being converted into usable numerical conditions by following various key focuses that are being consolidated in space after some time to get a solitary three-dimensional portrayal execution is called Motion Capture. To disentangle the significance of this innovation, it empowers the utilization of genuine execution to an advanced one. Everything that exist in our reality and has real movement could be then caught; each moving piece of that subject has its key focuses that give the movement. At the point when that innovation is being utilized on a human as a case, key focuses are the genuine joints and they fill in as rotate focuses and associations for the bones. Normally when that is being done, the greater part of the sensors, potentiometers or markers distinguish the focuses and that transmits the information to the primary gadget. The execution that is being utilized to get a character to life is called execution activity, and movement catch is identified with the genuine innovation that gathers the movement. To direct that, movement catch should be done and after that that is being transmitted to the 3D character. That being stated, mocap acquires the greater part of the data that speaks to movement, while the execution liveliness then again, is the last deliverable of a character made by the entertainer. Menache, A. (2011). Understanding movement catch for PC activity. Burlington, MA, Morgan Kaufmann. Movement Capture is known as Motion following and much of the time as `Mocap`, regardless it is really 3D Animation. The procedure in which chronicles of human development are converted into advanced frame by recording each turn point on the performer/on-screen characters body. After this recording is shot it is then interpreted onto a 3D display. Since the 1970`s that innovation has enhanced definitely and Performance Capture is a term alluded to when Motion Capture vivifies little human highlights, for example, fingers, articulations and facial highlights. That procedure is in reality extremely tedious. For example, the execution catch in 2009 twentieth Century Fox grant winning film “Symbol”, assumed control 15 years to make and the explanation behind that will be that the measure of sensors that were utilized to depict these articulations was gigantic. The idea of movement goes back to in excess of a thousand years prior when Chinese zoetrope-type gadget was worked to create the hallucination of movement from a burst progression of static pictures. To show, everybody is acquainted with the diverse sorts of liveliness, from customary hand-drawn picture outlines, to the Claymation or innovation of Stop Motion. Until the entry of the Computer Graphics that has not moved for all that time. The most known classes of character liveliness to date are three. The primary class comprises of algorithmic and model-driven methodologies. An illustration is the dynamic material science based model, similar to turn around pendulum. The second classification is the computerized key-encircling and hand driven, a work process alike the first liveliness creation yet with the help of 3D creation apparatuses. Movement Capture is the last class, it was first created in the late 1970`s yet it hasn`t been perceived as a progressive liveliness system until the point that the mid 1980`s when it was utilized for diversion purposes. Roused by “Rotoscoping”, an outdated devouring activity system that was being utilized as a part of the mid 1900`s, in which the liveliness would track development casing to outline. In the field of stimulation Motion Capture is considered as the relative of that same strategy, which is as yet being utilized by some customary liveliness studios to copy sensible movement from motion picture film over to a toon characters. For a considerable length of time a portion of the movement catch advances have been utilized as a part of various ways, most known for its restorative and military purposes. Initially it was inspected by the Military to track head pivots of pilots by electromagnetic movement catch. Catching movement should be possible in couple of various ways. A considerable measure of them utilize camera frameworks that deliver digitized perspectives of the execution, which a short time later is utilized to consolidate the area of the key focuses spoke to by at least one markers. Other method for catching movement is being made by utilizing electromagnetic fields or ultrasound to track a gathering of sensors. Additionally accessible is the mechanical framework, which depends on the connected structures or the armatures that utilization potentiometers to recognize the revolution of each connection. Menache, A. (2011). Understanding movement catch for PC liveliness. Burlington, MA, Morgan Kaufmann Motion Capture input frameworks Prosthetic That is most likely one of the principal techniques that have been utilized for catching movement from different parts of the human life structures. These strategies incorporate straightforward exchanging kind of movement identification frameworks and complex following frameworks. In the event that it wasn`t for the complex mechanical needs and the execution hindering characteristics which are for the most part connected with such outlines the last kind of prosthetic movement catch could be a perfect approach. In any case, this strategy utilizes armatures which must be joined everywhere throughout the entertainers body. A short time later they are being associated with each other by utilizing a progression of rotational and direct encoders. Once that procedure is finished all the encoders are associated with an interface that all the while peruses all the encoders and counteracts information misfortune. At last through an arrangement of trigonometry works the genuine performer`s movement is being investigated. (http://www.siggraph.org/instruction/materials/HyperGraph/activity/character_animation/motion_capture/motion_optical.htm) Acoustic This is an unpredictable technique that includes the utilization of sound beneficiaries. Vast measure of sound transmitters are lashed to entertainers body. Every collector computes the time that it takes for the sound to movement from every transmitter. In the 3D space the separation of the beneficiaries is being estimated to give a point in the measurement. Ordinarily the optical frameworks are possessed by impediment issues which all things considered is none existent and is considered as and advantage. (http://www.siggraph.org/training/materials/HyperGraph/activity/character_animation/motion_capture/motion_optical.htm) Magnetic This is a standout amongst the most utilized techniques for execution catch. All things considered it is utilized a midway found transmitter, and in addition substantial measure of beneficiary that are tied on to different parts of the entertainers body. Once that is finished the collectors measure their spatial relationship to the transmitter. Each collector is connected to an interface that can match up to counteract information skew. Every recipient at that point gets the information stream which comprises of 3D positions and introductions for each other. That information is generally connected to a backwards kinematics frameworks to an enlivened skeleton. The attractive strategy has an indistinguishable preferred standpoint from the sound technique, it needs impediment issues. (http://www.siggraph.org/instruction/materials/HyperGraph/liveliness/character_animation/motion_capture/motion_optical.htm) Electromagnetic Motion Capture is one of the more specialized kind of Motion Capture depending on transmitters and beneficiaries to track development. Optical Motion Capture is another sort of movement catch, it requires the performing artist or on-screen characters to wear intelligent sensors over a tight “Mocap Suit”. They would then continue with their demonstration an around then a few cameras will track the intelligent cushions. As of late, that kind of movement catch has turned out to be very prominent. The upside of that strategy is that it doesn`t require any kind of links and the performer can perform openly. That framework requires more than three cameras, every one of which is furnished with its own particular light so it can enlighten the field of view for the particular camera. A casing cradle is being utilized that is associated and synchronized with every camera. The PC gets see from every camera keeping in mind the end goal to quantify a 3D position of every marker. (http://www.siggraph.org/instruction/materials/HyperGraph/movement/character_animation/motion_capture/motion_optical.htm)>