By knowing what a person says, we can know who they are. By knowing who somebody is, it becomes easier to predict what exactly they’ll do in the future.”(Steiner 2012 paraphrasing Leibniz) 1) In this forum you will try to take on the role of a marketer or data scientist and try to predict individual behavior using social media. Using information that someone on your social networking account(s) posts/likes/shares this week (please keep their identity anonymous here and do not reveal any overly sensitive information!), attempt to predict their purchase behavior (at least one piece of data must come from this week, but you can connect it to prior posts from that individual).
What social networking service(s) did you use in your prediction? How many data points were used in your prediction? (e.g. how many posts did you use?) Did you use multiple accounts? Explain how your prediction could potentially benefit this individual. Explain how your predictions may NOT benefit this person, using evidence from readings on “corrupt personalization” AND Eli Pariser TED talk on filter bubbles to explain why.
Essentially, Malaysia Airlines was set up from a joint activity and wander of Imperial Airways and the Ocean Steamship Company of Liverpool, the Straits Steamship of Singapore. This coordinated effort had guided to a proposition towards the legislature of the Colonial Straits Settlement (CSS) to work an air benefits amongst Penang and Singapore as these states are extremely notable amid that very period. On 12 October 1937, the assention had result the joining of Malayan Airways Limited (MAL) which is likewise the pioneer organization for carriers industry in Malaysia amid that specific time. Also, MAL had been conveyed to the skies with its underlying business flight as the national carrier of Malaya on April 1947. Prepared by a very much characterized and lively group of visionaries, MAL had effectively turned into a noteworthy player in universal aircrafts industry in under 10 years. What’s more, after the arrangement of Malaysia back in the time of 1963, the aircraft organization had modified its name to Malaysian Airlines Limited (MAL) and straightforwardly turned into the primary national bearer of the nation. Just inside 2 decades, MAL had reliably developed from a solitary flying machine organization into an organization with in excess of 2,400 workers and connected with the then most current 6 F27s, Comet IV stream air ship , 2 Pioneers, 8 DCs et cetera. Be that as it may, the entire avionics stage in the business had changed with the partition of Singapore from Malaysia in the time of 1965. With this ominous circumstance, MAL turned into a bi-national carrier and was additionally renamed as Malaysia-Singapore Airlines (MSA). Moreover, another business mission was presented and the aircraft grew altogether with new courses to Perth, Taipei, Rome and London. Also, in 1973, the accomplices went isolate ways and this had straightforwardly prompted the development of Malaysia Airlines (MAS) which served the nation till today. These days, Malaysia Airlines flies right around 50,000 travelers day by day and cover in excess of 95 goals, cover crosswise over six landmasses while working from its essential center point at Kuala Lumpur International Airport (KLIA), Kuala Lumpur. Over that, Malaysia Airlines holds a magnificence record of administration as the organization has prouldy gotten more than 120 for as long as a long time since its foundation. In particular, the most striking acknowledgments is the “World’s Best Cabin Crew” by Skytrax UK successively from 2001 until 2004, Number one for “Economy Class Onboard Excellence 2006” and “5-star Airline” in 2005 and 2006 also. This credit will just connected to the next three aircrafts on the planet and Malaysia Airlines was likewise positioned second among 88 contenders in Aviation Week’s Top Performing Companies, which measures the money related practicality of a carrier. Sort of Business of Organization At first, Malaysia Airlines (MAS) have it possess humble start since its joining until today. MAS have been all around saw as the administrations organization because of its tendency center of business. Heaps of accomplishments have been experienced by MAS because of its exceptional and astounding administrations in the aircraft Industry. From a little private-possessed organization since its foundation, MAS had reliably development to end up one of the multinational organizations in Airline Industry. This had demonstrated that the administrations gave to its prospects had been very much acknowledged and perceived. In addition, MAS is an open recorded organization that recorded on the stock trade of Bursa Malaysia under the name Malaysian Airline System Berhad. With the very much anticipated business mission and objectives, MAS had claimed quantities of auxiliaries in particular, for example, MASkargo, MAS Aerospace Engineering, MAS Academy Sdn. Bhd., MAS Golden Holidays Sdn. Bhd., FlyFirefly Sdn. Bhd., and recently made organization MASwings. Malaysia Airlines business condition Essentially, MAS is worked on the administration based substance that suits its clients with the brilliance flying encounters. The administrations gave are continually being explored every once in a while as to remain important to the prerequisite from the clients. Also, the objective market for MAS are comprises of the considerable number of clients from the top of the line till the low. This approach had been executed with the presentation of offers advancement by means of media and the foundation of auxiliaries inside its business. In this way, all clients can appreciate the five star administrations at the low cost at whatever point they fly with MAS. Over that, the principle contenders for MAS are comprising of minimal effort transporter, for example, Air Asia, Singapore Airlines, Thai Airlines et cetera. Along these lines, because of the high quantities of contenders, MAS has consistently presented its turnaround design and its showcasing methodology as to remain aggressive in the Industry. Thus, with the very much anticipated arrangement and activities, MAS has demonstrated an awesome notoriety and effectively caught the market in South East Asia nations. Organization Mission and Objectives Malaysia Airlines Mission To champion the significance of fly code (Malaysian Hospitality, MH) and give air travel and transport benefit that rank among the best as far as wellbeing, solace and dependability. To produce supportable incentive for its partners and offer the most elevated nature of care and administrations to its clients. To persistently investigate inventive methods for working together and stay significance to its center and moving adage; “Go Beyond Expectation”. To give a development arranged work environment that perceives the interests, rights and thoughts of its representatives also giving a professional workplace that energizes high trustworthiness and moral norms; and guarantees consistence with all directions and laws. Malaysia Airlines Objectives The essential targets of the organization were to outfit the general population of Malaysia with a capable and beneficial air transport framework which would improve the putting of the nation on the planet. In addition, as the Malaysia signal bearer, Malaysia Airlines had assumed a key part in adding to the financial and social incorporation of the nation in general. Malaysia Airlines will reliably focus on its arranging as to boost showcase infiltration with a sensible number of airplane compose and armada assets.>