Audience development proposal

Select an arts venue, or producing organisation and create a programme, event or exhibition which will help the organisation to develop its relationship with a specific audience group. You then need to create an audience development plan for this new or underrepresented audience. The proposal should include analysis of available data of current audiences, data on potential audiences, and a budgeted, and resource appropriate, creative audience development project. The plan should be written for a senior manager who would be responsible for reviewing and approving this project.



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