Marketing post of a business of your choice

You have been appointed to the top marketing post of a business of your choice. The Managing Director has asked you to write a report to explain the potential benefits of segmentation, targeting and positioning.

Using theory and examples from industry, produce a report to submit to the managing director to explain STP, its benefits and drawbacks, and how undertaking a segmentation exercise could help your organisation create a sustainable competitive advantage.



Sample Solution

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