memo is directed to the senior management of an NGO where you work as an advocate in which your making the case for mounting and advocacy campaign.
making a recommendation for action to the SMT and the CEO.
on policy change .
1. identify the desired outcome(s) regarding the issue
2. identify who the major governmental, private sector, and non-governmental actors are (be specific, not just health NGOs) and where they stand on the issue (This may require some quick online research)
3. identify the most likely avenues for promoting change – changes in policy and practice by whom?
4. identify any downside risks or key obstacles
5. recommend a course of action