Research Paper (PR crisis campaign)
What factors would allow a company to recover a damaged image and restore the trust of consumers and stakeholders after a disaster occurs? In answering this question, we want to explain the most effective approaches that make PR crisis campaigns successful in repairing company/organization’s image and regaining stakeholders’ trust, and also discuss the best approaches companies and organizations take to respond to catastrophic events that impact their organization.
Please use the attached 7 listed below, (PDF of each 7 sources are attached), in conducting this research, and you may use other sources if necessary, but if you do please include citations. Please ensure no plagiarism. Thank you.
Arendt, et al. “A Qualitative Meta-Analysis of Apologia, Image Repair, and Crisis Communication: Implications for Theory and Practice.” Public Relations Review, vol. 43, no. 3, 2017, pp. 517–526.
Benoit, William L. “Image Repair Discourse and Crisis Communication.” Public Relations Review, vol. 23, no. 2, 1997, pp. 177–186.
Coombs, Timothy W. “Crisis management and communications.” (2007).
Coombs, W. Timothy. “An Analytic Framework for Crisis Situations: Better Responses From a Better Understanding of the Situation.” Journal of Public Relations Research, vol. 10, no. 3, 1998, pp. 177–191
Hearit, Keith Michael. “Apologies and Public Relations Crises at Chrysler, Toshiba, and Volvo.” Public Relations Review, vol. 20, no. 2, 1994, pp. 113–125., doi:10.1016/0363-8111(94)90053-1.
Seeger, Matthew W. “Best Practices in Crisis Communication: An Expert Panel Process.” Journal of Applied Communication Research, vol. 34, no. 3, 2006, pp. 232–244.
W Timothy Coombs. “Protecting Organization Reputations During a Crisis: The Development and Application of Situational Crisis Communication Theory.” Corporate Reputation Review, vol. 10, no. 3, 2007, pp. 163–176.