You have been hired as the Marketing Manager of Ugg Australia in Sydney (https://www.australianuggboots.com.au/en-au ). Your CEO has decided to market Ugg Australia™ to:
United Kingdom, and
They have asked you to write a report on the marketing of Ugg Australia™ in any ONE of the above countries of your choice after conducting a strategic analysis of variables (economic, political/ ?nancial, social/cultural, technological).
Please read current news articles to ensure you understand issues being faced by this company.
It is recommended that students read various academic materials before writing this report. You will be expected to have consulted books, at least 15 relevant academic journal articles, conference proceedings, theses, dissertations, market reports and so on to write the report (i.e. support your arguments with theories and market figures). You should start working on the assessment as early
About Farstad Shipping Farstad Shipping ASA is a noteworthy universal provider of extensive, current seaward help vessels. It has an armada of 57 vessels and presently has one vessel under development. It is headquartered in Aelesun on the North West shore of Norway. It has workplaces in every single significant port of the world incorporating Aberdeen in Scotland, Melbourne in Australia, Singapore and in Macaé in Brazil. Through a joint wander it additionally has nearness in Angola. In 2008 the cargo wage was earned in the accompanying markets: 16.0% in Norway, 14.0% in the UK, 45.0% in the Far East/Australia, 19.0% in Brazil, 6.0% in West Africa and Mexico. Farstad Shipping has been recorded on Oslo Stock Exchange since 1988 and has throughout the years given the investors a focused profit for their speculation. The quantity of extraordinary offers is 39 million out of which roughly 46% is possessed by the Farstad family (Fastard Shipping, 2009). Brief History The transportation organization Sverre A. Farstad and Co was built up in 1956 by Consul Sverre A. Farstad and the ship-proprietors Ole Schrøder and Sverre Farstad jr. The principal vessel, a metal transporter of 10 500 DWT, was requested that year from Haugesund Mek. Verksted. In mid 1988 Farstad purchased the “vacant” organization Hemes with the motivation behind being cited on the Oslo Stock Exchange. Not long after the procurement of Hemes, parts of the Farstad deliver owning interests opened up to the world through the presentation of Far Shipping A/S to the Oslo Stock Exchange.Far Shipping A/S later changed name to Farstad Shipping ASA. The organization turned into a coordinated transporting organization in the year 1993 and in 1997 it set up a JV with P&O, which was trailed by a JV with Petroserve in 1999. In ensuing years the organization has extended its tasks in the Indian Ocean and set up workplaces in Signapore and West Africa. Center Values With a specific end goal to comprehend the procedure of Farstad shipping it is critical to take note of the qualities which are assimilated in the representatives of the partnership. They are the accompanying Security Minded: The organization trusts that every one of its workers ought to be prepared in fundamental wellbeing measures and penetrates. It needs to be a dependable business where the administrations rendered to the customer are finished with trading off the security of the representatives Esteem Creative: The Company needs to make an incentive for every one of its partners including workers, investors, clients and the general public by and large. Solid The Company has faith in owning up to the choice it has taken and has confidence in practicing a high feeling of uprightness Comprehensive The Company wishes to be individual centered considering their distinctive needs through sharing information and experience. Obvious and Transparent: The Company wishes to remain with its clients and customers in their undertakings. It likewise wishes to help the neighborhood group. MISSION AND OBJECTIVES Farstad Shipping’s desires to be a long haul, real provider of substantial, present day seaward supply vessels to the oil business around the world. It additionally attempts to accomplish the accompanying Center Focus Stay taking care of pull supply vessels (AHTS) bigger than 10000 BHP and stage supply vessels (PSV) bigger than 2000 DWT. New Areas Spotlight on the supply vessel showcase which is most mind boggling as far as progress and expansive measure of tonnage Target subsea and development exercises utilizing the experience picked up. This would enable the organization to help its customers invasions into this zone Money related Overview The organization accomplished in 2008 working incomes of NOK 3,019.7 million, which is the most astounding in the organization’s history. The outcome after expense added up to a benefit of NOK 1,225.6 million (NOK 89.3 million shortfall) after the acknowledgment of NOK 316.3 million in charge salary, of which NOK 317.8 million originated from the inversion of the ecological bit related with the new duty administration in 2007. In Q-2 2009 the organization had a had a working salary of NOK 839 mn when contrasted with a pay of NOK 662 mn. The benefit as estimated by EBIDTA additionally enhanced extensively to NOK 451 mn when contrasted with NOK 346 mn in the earlier year. The PAT for the quarter was NOK 366 mn when contrasted with NOK 225 mn in a similar quarter earlier year (Fastard Shipping, 2009). Industry Analysis Because of the worldwide monetary log jam the seaborne exchange developed at only 3.5% of every 2008 when contrasted with 4.5% out of 2009. However the past patterns proceed where the creating areas offered the most extreme stacking representing 60% of the tonnage and created nations had 33.6% of the tonnage. The mind-boggling strength of Asia was very begin with it controlling just about 40% of the exchange. Vermin Analysis Financial matters Gross domestic product Growth The worldwide GDP development in 2008 has backed off to only 2.0 percent when contrasted with 3.7% a year ago and underneath the yearly normal of 3.5% recorded amid the period 1994-2008. World yield has shrunk by 2.7% out of 2009, first time as far back as 1930. Since the interest for oceanic transport is reliant on worldwide development underway, the sea business is likewise anticipated that would endure the drop out of this fall sought after. Created nations are the ones which have endured the most regarding GDP development with a decline in GDP by 4.1 % in 2009. Creating nations however kept on extending yield by 5.3% out of 2008 down from 7.3% out of 2007.China kept on driving, with its GDP developing by 9.0 for every penny. Other real nations, for example, India and South Africa proceeded on the development direction in spite of the fact that at a slower rate of development (UNCTAD Report 2009). Effect on Merchandise Trade The reduction in the worldwide yield worldwide has materially affected the development in world stock exchange. In spite of the fact that the volume in 2008 developed by 2% this was 4% focuses lower than that in 2007. In the greater part of the earlier years the development in worldwide exchange outpaces the development in GDP, however this year the same was not taken note. In 2008, the American fare volumes developed by a small 1.5% while the European Union enlisted the slowest development ever. There was a fast decrease in imports too, with US hitting – 2.5% and the EU a negative 1% (UNCTAD Report 2009). Exchange Finance Exchange back is a key affecting variable with regards to the sea business. Truth be told specialists trust that this neglected need of exchange fund is the key explanations behind a fast decrease in sea movement with the approach of the money related emergency. Banks have turned out to be moderate in issuing letters of credit and different instruments which encourage exchange. This has considerably affected the exchange especially among creating nations. The neglected requirement for exchange back is evaluated to be USD 100 bn to USD 300 bn every year (UNCTAD Report 2009). Political Endeavors by Government to Stimulate Economy A worldwide financial recuperation and by expansion, a recuperation in stock exchange and interest for sea transport administrations will rely upon activities by world governments to invigorate speculation and utilization and accordingly advance exchange. (Scott and Jeferrey 2007) Governments exclusively and as a component of the G-20 have made a move to renew the economy. In the G-20 meet in April 2009, they concurred on a $1.1 trillion help exertion with $250 bn out of this credited just to exchange back. Nations, for example, India and China have brought loan fees down to balance out money related divisions and animate the economy (Harrigon and Deng 2008). Security at Sea A key test confronting the oceanic business has likewise been the wellbeing of the sea vessels adrift. This has been tested by a surge in theft occurrences in key vital travel focuses, for example, Gulf of Aden. These occurrences of robbery considerably affect boats, team and cargoes and on the oceanic business. It dangers worldwide seaborne exchange (more than 80% of exchange traveling through the Gulf of Aden is notwithstanding the immediate effect on boats, teams and cargoes, and on the sea business and governments, theft undermines worldwide seaborne exchange (more than 80 for each penny of seaborne exchanging traveling through Gulf of Aden goes to Europe). This spurt in theft has prompted high protection costs for the boats going through the Gulf of Aden with the war protection premium moving to USD 20000 for every ship from USD 500 bn year back. (Clark 2007) Environmental Change The issue of environmental change has been winding up progressively essential. There has been convincing logical proof about the reality of the danger which has moved the issue to the bleeding edge of the universal motivation. The effect has been more critical in the more helpless nations. Oceanic transport as a noteworthy transportation industry additionally has a part to play given the way that by volume it persists 80 for each penny of worldwide exchange, has a part to play in tending to this considerable test. Universal oceanic transport faces a double test. As a transportation division it’s a supporter of the ozone depleting substance outflows and in this way faces fury of tree huggers. It is likewise straightforwardly affected by the environmental change factors, for example, rising ocean levels, extraordinary climate occasions and rising temperature. The colossal effect environmental change is probably going to have on oceanic transport and the suggestion for exchange development and improvement should be tended to by coordinating this in the technique arranging process for a sea transport organization (UNCTAD 2009). Innovation Reliance on Oil Sea transport industry depends on oil, specifically on overwhelming evaluation fuel oil for drive. In spite of the fact that there is a plausibility of utilizing elective vitality sources, for example, wind and sunlight based power for giving extra energy to the ship. LNG might be utilized as an elective fuel in transportation; be that as it may it additionally faces the test of being put away on board. Development of Green Ships Evergreen Line an organization which runs shipping tasks worldwide has presented green boats which are considerably more fuel proficient and innovation progressed to address the difficulties postured by environmental change. These incorporate after particular highlights Alternat>