Marketing Manager of Ugg Australia in Sydney
You have been hired as the Marketing Manager of Ugg Australia in Sydney (https://www.australianuggboots.com.au/en-au ). Your CEO has decided to market Ugg Australia™ to:
United Kingdom, and
They have asked you to write a report on the marketing of Ugg Australia™ in any ONE of the above countries of your choice after conducting a strategic analysis of variables (economic, political/ ?nancial, social/cultural, technological).
Please read current news articles to ensure you understand issues being faced by this company.
It is recommended that students read various academic materials before writing this report. You will be expected to have consulted books, at least 15 relevant academic journal articles, conference proceedings, theses, dissertations, market reports and so on to write the report (i.e. support your arguments with theories and market figures). You should start working on the assessment as early