Describe who the hippies were, what they believed in, and why, after a period of “beat” incubation, their movement erupted with such force in the second half of the 1960s.
Part II should describe how the movie Easy Rider (filmed in 1968, released in mid-1969)
reflected the hippie movement. What hippie beliefs, tastes, and behaviors (especially as
catalogued by Rorabaugh) turned up in the movie? Are Captain America, Billie, and George
hippies? If so, do they know they are hippies, or are they just vagabonds doing their own thing, oblivious to all social movements? More, if they are hippies, do they represent the same kind of hippies? Do the differing character traits among them suggest differences and tensions within the hippie counterculture? Can you relate those differences and tensions to the readings?
Part III should assess the legacies of the hippies. Were the hippies (and the heroes of Easy Rider) colorful fossils of a bygone era, or did they portend and trigger lasting changes in American (or even global) society and culture? If so, what were those changes and were they for good or ill?
Corporate Social Responsibility Corporate Social Responsibility (CSR) has turned into a popular expression in the advanced associations. The purposes behind concentrating on it might be humanitarian, plain window dressing to evade Government’s obstruction or essentially an advertising exercise. The creator has endeavored to break down how well Shipley Do-nuts, a Houston based organization, has figured out how to satisfy its moral and social commitments. The interior and outside impact to its CSR methodology has been examined with the assistance of SWOT lattice. In light of the examination, the creator is of the sentiment that the organization should move its approach from a humanitarian one to a group based one to accomplish reasonable improvement. The creator has proposed utilization of a group sports territory for accomplishing the same. Established in 1936 in Texas, Shipley Donuts has turned into a well known donut chain in the United States with more than 220 stores spread all through the southern states. Since its commencement, Shipley Donuts has been effectively required inside its group which adds a radical new measurement to its main goal of “making life scrumptious” (Shipley Do-nuts, 2008). The author of the organization, Lawrence Shipley, Sr. established the organization close to the finish of the Great Depression. He had seen the detestations that individuals of his group had experienced amid the Depression. In this manner giving the group back that made him rich was one of his best needs. Also, in a nation which is battling a fight against youth weight, the part of a fast-food chain like Shipley Do-nuts expect centrality particularly its state of mind towards moral practices and social commitments. The accompanying areas talk about how well Shipley Donuts has contributed towards its Corporate Social Responsibility. Shipley has embraced an altruistic way to deal with CSR. In this approach, the associations give money related gifts, help or loan their names to the nearby groups for social causes. As indicated by Wood (1991), this approach causes them to wind up inconceivably regarded in their neighborhood group and ensures their home market notwithstanding amid times of wild rivalry. Shipley has been related with numerous social causes from schools, houses of worship to philanthropy gatherings. For instance, Shipley loaned its name to yearly reasonable committed to malignancy survivors and veterans amid last October (Lowman, 2009). Shipley additionally influences huge commitment towards elevating the US to culture and custom. Shipley’s establishments have been known to give a piece of their income amid Christmas to Angel Tree, a nearby association that aides in purchasing presents for poor kids amid the Christmas (Tribune Herald, 2009). Essentially, it gives away free doughnuts to its clients on June 5 consistently in the memory of Chicago Salvation armed force which offered ascend to the National Doughnut Day (Tribune Herald, 2009). Being a fast food chain, Shipley has likewise taken its commitment of “making America solid” truly. Finish wholesome data of its items is shown unmistakably at all its establishments and furthermore at its site. Any client can see the neatness of the kitchen territory and the bread kitchen strategies being utilized through its venue seeing windows. In addition, to demonstrate its dedication towards wellbeing, it supports neighborhood sports groups like Houston Dynamos (proficient soccer club in MLS) and Houston Astros (proficient Major League Baseball group) (Shipley Do-nuts, 2008). Such has been Shipley’s responsibility regarding keep up quality that it has been hesitant to become too quick (the chain has included just 220 stores in its 74 years of presence contrasted with a huge number of stores opened by McDonalds or Pizza Hut in lesser time) which is reflected in its strict criteria for an establishment. SWOT Analysis A SWOT examination is directed on the moral works on being utilized by Shipley to assess their CSR methodologies Qualities Dynamic association in group: From giving a piece of its income to neighborhood philanthropy associations to supporting nearby games clubs, Shipley has been effectively engaged with the group advancement. Also, it welcomes neighborhood associations to look for help through its site. This approach demonstrates its dedication towards group fabricating and has helped it to cut a specialty for itself in the Texas people group. Moral practices: Shipley not just makes dietary data about its doughnuts open, yet in addition tells its clients the procedures being utilized at the kitchen through an open window framework. This moral practice has discovered wide acknowledgment among the Texas people group who rush to its establishments. Adhering to conventional pastry shop systems: Despite the appearance of present day mechanized bread kitchen methods, Shipley Do-nuts have adhered to the customary bread kitchen procedures to hold its delicate and crisp smell and taste. This expects it to utilize a more noteworthy number of specialists in this manner helping the nearby group in finding an occupation (Shipley Do-nuts, 2008). Shortcomings Working conditions: To keep the expenses of work down, the organization has turned to the utilization of modest unlawful foreigners from Mexico previously. The settlers have regularly grumbled to the utilization of injurious dialect and racial slurs by the proprietors (Houston Chronicle, 2009). This has hurt its picture in the national awareness. Less commitment to nearby expertise improvement: A humanitarian way to deal with CSR doesn’t contribute much to the ability advancement of the neighborhood individuals and in this way doesn’t prompt a manageable improvement. Shipley has frequently been irritated for not adding to the nearby ability advancement. Mystery of its doughnut blend: Although it is fundamental to its upper hand, the mystery about its doughnut blend, which makes the doughnuts extraordinary, is similar to covering up vital nutritious factsfrom its clients. This has not run down well with some shopper rights activists. Openings Expanding people group based approach: A people group based way to deal with CSR is more fruitful in associating with the neighborhood group. This may include joining forces with a neighborhood school for training of the youngsters. This will help the organization in adding to the neighborhood expertise advancement and in accomplishing maintainable improvement. Sound doughnuts: Shipley can include a couple of solid doughnuts, which are low in calorie, to its item extend. This may not really offer much, but rather will believability to its endeavors towards building a “solid America”. Dangers Rivalry: With an expanding rivalry in the fast food space and the cost of serving a client expanding, the battle for common assets will increment. This may imply that CSR exercises may need to assume a lower priority in Shipley’s arrangement. Mediation by Government offices: Due to its past record in utilizing unlawful foreigners, the Government offices may intercede in the hierarchical approaches, for instance, the Labor Department may complete an investigation about its representatives pay and essential working conditions. This may turn out to be a danger to the organization’s picture in the general population’s eyes. Conclusion The present research about the CSR exercises at Shipley Do-nuts shows that the organization is considering its CSR exercises important. The organization has added to different causes from tumor, battling wrongdoing and observing Christmas to supporting games exercises. In any case, it was watched that right now Shipley sees CSR as a technique for offering back to the group which is separate from its corporate goal of making benefits. It should look towards integratingits CSR technique into its organization’s targets so it can be seen as fundamental for reasonable improvement of the organization. For instance, Dunkin’ Donuts Center has set up a middle in Providence, Island. It gives cutting edge preparing offices to the games clubs in the areas. This middle has created various stars and is a fascination for youthful games devotees in the area. This puts forth a more grounded expression towards improvement of games than simply supporting an occasion or a games club. Adding to its rundown of CSR exercises, Shipley can support a games zone in Houston which gives playing region to the youthful kids in the Texas area. This games zone can have a b-ball court or just open spaces for playing soccer. Standard Shipley clients and their wards can get free access to the offices. The standard clients can be given these goes at the Shipley establishment. This will help the organization in Building client arrange: Building on organization’s endeavors towards interfacing with its clients through Facebook, the organization can monitor its clients through this games territory Lift its deals: Since free passes will be given to the normal clients, it will help in boosting the deals and accomplishing higher client devotion Improvement of games: It will help being developed of games in the group which will expand on the organization’s endeavors towards building a “wellbeing America”. Along these lines, this thought can turn out to be a decent one to take after for Shipley Do-nuts as a feature of its moral and social commitments (CSR). The organization can hope to add to the aptitude advancement of the nearby group through this activity. This will help the organization to understand the significance of incorporating its CSR exercises with its corporate system.>