Introduction to Public Relations AMB263_18se1
Select one of the attached cases to analyse as specified in the section above, and in your Assessment guide.
case 1: can i foster case 2: water utility To reference these cases, follow the Cite/Write instructions for QUT resources (Blackboard unit materials), using the company name and the case name. Info about the report Choose one of these campaigns to analyse and discuss. Drawing on models/theories discussed in the unit, academic literature, and campaign information: Identify the organisation’s stakeholders. Identify and justify the publics relevant to the case. Identify and justify the relevant Grunig and Hunt PR model(s) used in the campaign. Identify and justify the persuasive technique(s) used in the campaign. Explain and justify the overall purpose of the campaign. Present your assignment as a report. Remember: Use headings. Include an executive summary and table of contents (not included in the word count). Include an introduction and conclusion. Use APA referencing. Include references to academic literature (please do not reference lecture slides). Note that the word count is calculated by clicking on the word ‘Introduction’ in your report, and highlighting ALL content through to the last word before the heading ‘References’. The total thus indicated is your word count. The limit for this assignment is 1500 words, +/- 10% (i.e. between 1350 and 1650 words). Help with this assignment will be provided in tutorials. Please note that academic support for this assignment will end at 5pm on Thursday 3 May 2018.