Operations Report on Yakult and ‘Hard-Rock Café (25%):
Operations report will be based on the topics covered under the unit and the text book case the ‘Hard-Rock Café’(HRC) (Ch 1, Ch 2, Ch 3) and the ‘Yakult Factory Visit’. The objective of this assignment is for students to understand and link the practical operations functions, concepts and knowledge gained from this subject to do a comparative analysis of a chosen organisation(s). You can use Yakult brochures, or visit Yakult website (http://www.yakult.com.au/education01.htm) and gather relevant information for your report. For some conceptual matters you can use text book and any other operations management book or journals or magazines.
Assessment: Report (25%)
Group size: Groups of four students.
Report due date: Wk 11
Report submission: One soft copy of the report must be submitted. Soft copy should be uploaded on to Turnitin (through the VU Collaborate) by the end of the Lecture of Week 11 and hard copy handed in the Tute of Wk11.
Length: The length of the report should preferably be 3000-3500 words. Please use 1.5 spaces.
Discuss the Yakult Plant Operations issues in terms of the following points:
1. Give a brief introduction of the company, including; history, what products they make, local market share, who are the main customers, annual sales/demand. For comparison, use the definition of operations in terms of input, transformation process, and output.
2. Identify HRC and Yakult’s mission, strategy and core competencies. Identify strategy changes that have taken place at HRC since its founding in 1971. Use SWOT analysis and identify competitive advantages of Yakult operations (for this part of assignment you can research from Yakult website or other reliable sources).
3. Operations process is important for any organisation. Although all operations processes look similar in that they all transform inputs, they do differ in a number of ways such as volume of output, variety of output, variation of demand for their output.
a. Develop a flowchart for the Yakult production process. Explain the production process. Discuss the process strategy. Are there any customised products available at the facilities?
b. What is Yakult’s inventory policy (raw materials inventory, work-in-process inventory, finished goods inventory) in production and how do they manage the inventory? How do they distribute their goods?
c. How do Yakult and HRC ensure sustainability in operations?
4. Quality is defined as “consistent conformance to customers’ expectations”.
a. Define quality of a manufacturing (Yakult) and service (HRC) operations. If Yakult/HRC doesn’t have the quality management culture at the factory, how does it will affect them in terms of the costs of quality?
b. Discuss how Yakult builds in quality- its quality management system, quality assurance and quality certification.
c. Using your own opinion explain what/how TQM tools or techniques Yakult follows or are in use or can use in their operations.
5. Capacity planning: In the ‘goal video’, Jonah defines a bottleneck as “a resource that’s capacity is less than the demand placed upon it. Bottlenecks control the rate of output for any organization, not just a manufacturing plant”. What is the production capacity at Yakult plant? Describe a bottleneck in Yakult or HRC.
6. Supply chain is important for any business operations. Draw a supply chain network (suppliers, manufacturer, distributors, retailers etc.) of your studied company (HRC or Yakult). Describe the role of information, demand and cash flow with the chain. Discuss logistics activities with the chain?
7. Conclusion: Operations management lessons learned from the Yakult visit. Your opinion and suggestions.
Use references (Harvard Style) wherever it is necessary. The areas to be covered in your analysis will be further discussed in class on request.
Marking scheme for Operations Report:
See the following marking scheme pro forma. Reports which do not make the grade will attract a maximum of a Pass mark, or Fail.
Item Possible Awarded Comments
1. Introduction 2
2. Operations strategies 3
3. Operations process 8
4. Quality 3
5. Capacity planning 2
6. Supply chain 2
7. Conclusion 2
8. Presentation, reference 3
and a subjective view by the lecturer
on your overall understanding of the task