Economic analysis of the UK company

Please follow the instruction in the ‘assignment guidelines’ file. Make sure to use the ‘suggested sources’ from the file.

Essay question:
Choose a private (or public) organization which operates in the UK or Ireland. The
organization could be your own business, or a customer or a supplier or just a business in
which you are interested. You need to select a company with enough financial data
available for the investigation. Conduct an economic analysis of the firm, its markets and
their wider macroeconomic context, addressing the following questions.
1. Analyze the key macroeconomic shocks that affected the performance of the company
over the last decade. What was the response of the company to the shocks? Did the actions
of the policy makers help the company to recover? How exposed is your business to the
business cycle and exchange rate fluctuations?
2. Analyze the financial performance of the company (e.g., revenues and costs) over the
same period. Has your business demonstrated a comparative advantage that could increase
market power? Describe the structure of the market in which the organization operates and
highlight the concentration of the market. Provide an overtime comparison of the
performance and elasticities of the business with its main competitor.
3. Predict/Analyse the performance (e.g., revenues and costs) of the company post-Brexit.
Should the management of the firm change the strategy of the business in anticipation of
this future event?
Guidelines for your essay:
The essay should not exceed 3,000 words (excluding reference list; bibliography; tables;
diagrams; charts; figures; images e.g. photographs which include words; legends for tables,
diagrams, charts, figures and images; appendices; footnotes; and endnotes).
Be aware that not all the topics covered during the lectures can be analysed in your essay
and your discussion may need to incorporate arguments that go beyond the lecture
materials. Consequently, you should do your own research, review the relevant academic
literature and business profile and write an essay that represents your own efforts, ideas
and conclusions.
Your essay must contain a balance of economic theory and empirical evidence. In particular,
you must show how the economic theory can be used to explain issues relevant to your
chosen firm. Students whose essays have little to say about theory will not be able to
achieve high marks. The same applies to students whose essays focus only on the economic
theory. To score high marks, it is not enough just to have a theory section and an empirical
section. High marks will be reserved for essays that make a very good job of using theory to
explain the chosen example.
– The word count, as well as the essay title, should appear on the opening page of the
– Sheets must be numbered consecutively.
– Your essay should be well structured with relevant headlines. Headlines should be
– An introduction is required giving concise information about the firm and a statement
of the essay’s intention.
– The main body of your essay should draw upon a range of published materials and
offer balanced arguments.
– You must include a list of references at the end, and make reference to these in the
text. Bibliographical references in the text should quote the author’s name and date of
publication. Multiple citations should be given chronologically. At the end of the essay,
the references should be cited in alphabetical order of surname.
– The use of figures and tables is encouraged. These should be numbered and included in
the main body of the text when relevant to your discussion.
– Footnotes to the text should be avoided wherever this is possible.
– Mathematical equations should be typed on separate lines.
– Your conclusion should summarise the main findings of each section of your essay.
Make sure your conclusion builds upon your arguments and evidence already put
forward. Do not use the conclusion to raise completely new issues.
– University policy on plagiarism will be strictly applied so direct quotations must appear
in inverted commas with a full reference given. Quotations should be very limited in
Suggested data sources:
– OECD World Economic Outlook (
– National Institute Economic Review ( -IMF(,especially
WorldEconomicOutlook – World Bank (
– Eurostat ( – Central banks
– National statistical organizations
– Business electronic databases are available in library (via the Library website), including
Fame and Marketline. See
– Company’s website and annual reports
– Websites of the leading financial papers (FT in the UK,
– List of economic data sources:

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