Community Health and Population-Focused Nursing Practicum
Topic: Primary Prevention is Obesity prevention in the Community (Tarrant county Tx) Social Media Campaign E. Develop a community health nursing social media campaign strategy that will convey your health message and address the primary prevention topic by doing the following: 1. Describe your social media campaign objective. 2. Recommend two population-focused social marketing interventions to improve the health message related to your chosen primary prevention topic. a. Discuss the rationale for your recommendations. 3. Identify the appropriate social media platforms you will use to communicate with the target population. a. Discuss the benefits of each chosen social media platform in supporting preventative healthcare. F. Discuss how the target population will benefit from your health message. G. Describe best practices for implementing social media tools for health marketing. H. Create a social media campaign implementation plan by doing the following: 1. Identify stakeholder roles and responsibilities in implementing the plan. 2. Discuss potential public and private partnerships that could be formed to aid in the implementation of your campaign. 3. Create a specific timeline for implementing your campaign. 4. Explain how you will evaluate the effectiveness of the campaign. a. Identify the measurable tools necessary to evaluate the campaign. 5. Discuss the costs of implementing your campaign. I. Reflect on how social media marketing supports the community health nurse’s efforts to promote healthier populations. 1. Reflect on how your social media campaign could apply to your future nursing practice. J. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized. K. Demonstrate Professional communication in the content and presentation of your submission. **You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course. Follow Rubric below. E1. The description of the social media campaign objective is appropriate and measurable. E2.The recommendation of 2 population-focused social marketing interventions is logical and appropriately related to the chosen primary prevention topic. E2a. Rationale The rationale is well-supported and appropriately relates to the recommendations identified in part E2. E3. Social Media Platforms The submission identifies appropriate social media platforms that will be used to communicate with the target population. E3a. The discussion is logical and appropriately details the benefits of each chosen social media platform relevant to supporting preventative healthcare. F. Benefit to Target Population The discussion is logical and appropriately relates the health message to the target population. G. Best Practices for Social Media The description is logical and appropriately details best practices for implementing social media tools for health marketing. H1. Stakeholder Roles and Responsibilities The submission is logical and appropriately identifies the roles and responsibilities of stakeholders relevant to the implementation of the social media campaign. H2. Potential Partnerships The discussion is logical and appropriately includes potential public and private partnerships relevant to aiding in the implementation of the social media campaign. H3. Implementation Timeline The timeline for implementing the campaign is realistic and includes specific details related to the implementation. H4. How to Evaluate Effectiveness The explanation is well-supported and logically addresses how the effectiveness of the social media campaign will be evaluated. H4a. Measurable Tools The submission is well supported and logically identifies measurable tools necessary to evaluate the social media campaign. H5. Cost of Implementation The discussion is logical and appropriately details the costs associated with implementing the social media campaign. I. Reflection on Social Media Marketing The reflection is logical and appropriately addresses how social media marketing supports the community health nurse’s efforts to promote healthier populations. I1. Reflection on Future Nursing Practice The reflection is logical and appropriately addresses how experience creating a social media campaign can apply to the candidate’s future nursing practice. J. Sources The submission includes in-text citations for sources that are properly quoted, paraphrased, or summarized and a reference list that accurately identifies the author, date, title, and source location as available. K. Professional Communication Terminology is pertinent, is used correctly, and effectively conveys the intended meaning. Mechanics, usage, and grammar promote accurate interpretation and understanding.