Select a product of your choice. Then pick four international countries and describe the various market segments that might be present for your product. Try to be specific in your analysis of the segments.

Go to the Brand Channel’s Brand Papers website using the link found in the Links section of the Course Content area and investigate 2-3 products of your choice. Cite the products you studied, indicate what type of information might be available on this site and the products’ position relative to competition.


Sample Solution

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