Influence of FIFA 2018 on the service quality in Russia

 

Please, follow the outline and use only the references attached (6 references in Summaries).

Economic impacts of the FIFA Soccer World Cups in France 1998, Germany 2006, and outlook for South Africa 2010.
The purpose of this study was to show how hosting such a large international sporting event as Fédération Internationale de Football Association (FIFA) World Cup (WC) could influence the economic impacts of countries such as France and Germany, as well as providing the outlook for South Africa. The independent variable was the event itself: FIFA Soccer World Cup. The dependent variable of the study were economic impacts divided into three sections: overnight stays, effect on the service balance sheet and effects on retail sales.
Based on the research results, once the data was collected, it was possible to see the differences between two World Cups that took place in France in 1998 and in Germany in 2006. It was proven that the event perceived economic growth and created jobs: “The 2006 WC was one of the greatest and economically most important events in Germany”.
The major conclusion to this study was that based on those findings, authors were able to suggest additional challenges such as building and renovating stadiums; reducing violent crime as a major concern and chances such as “couch potato effect”; evidence for a reduction in the depth and severity of poverty for the upcoming WC in South Africa in 2010.
However, since Africa differ from European countries, it was difficult to identify the potential risks and benefits. Even though it could experience larger economic benefits in other fields in hosting the FIFA WC 2010, in my opinion, it was questionable to run into the suggestions for South Africa based on the results taken from European countries.
Reference:
Allmers, S., & Maennig, W. (2009). Economic impacts of the FIFA Soccer World Cups in France 1998, Germany 2006, and outlook for South Africa 2010. Eastern Economic Journal, 35(4), 500-519. doi:10.1057/eej.2009.30
Evaluating the impact of mega-sporting events on hotel pricing strategies: the case of the 2014 FIFA World Cup.
The purpose of this study was to show how mega-sporting events such as FIFA WC 2014 in Brazil could influence the hotel pricing strategies. The independent variable of the study was the FIFA event. The dependent variable were hotel’s strategies for the price approaching such as: hotel performance considering revenue per available room, large-scale international tourism sporting events, revenue management strategies and price elasticity of demand.
Based on the results of the research, this study indicated how FIFA travel demand affected pricing strategies and revenue management practices in the hotels of Brazil during the World Cup. Moreover, it helped hotel managers to improve the performance during mega-sporting events.
The major conclusion to this study was that all hosting cities in Brazil experienced significant RevPAR growth and impressive growth on demand during the event – all host cities’ hotel ADR (average daily rate) increased. Visitors just wanted to be there for the mega-sport event regardless of how expensive the hotel room rate would be. However, the supply and occupancy performed variously from city to city.
However, even though the research was useful in order to implement the pricing strategies during the massive sport events, in my opinion, additional investigations and researches should have been done in order to compare different countries and continents. Those strategies worked out perfectly in Brazil, but it wasn’t proven yet that they would adapt in other countries.

Reference:
Barreda, A. A., Zubieta, S., Chen, H., Cassilha, M., & Kageyama, Y. (2017). Evaluating the impact of mega-sporting events on hotel pricing strategies: the case of the 2014 FIFA World Cup. Tourism Review, 72(2), 184-208. doi:10.1108/TR-02-2017-0018
Service Quality And Value Perceptions Of The 2014 FIFA World Cup In Brazil.
The purpose of this study was to show how it examines the relationships between service quality and value perceptions of the 2014 FIFA WC in Brazil. The dependent variable of this study were service quality and value perceptions. The independent variables were teams, referees, event employees, accessibilities, event atmosphere, crowd experience, hedonic and utilitarian values. This kind of data was collection through calculating the factor loadings, Z-values, composite reliability and average extracted.
The lesson was to explore the extent to which consumers’ differential opinions about Brazil hosting this event contribute to understanding value perceptions of the event to the country. Since the FIFA represented a lifetime experience, it was also classified into economic and social impacts. Moreover, Brazil hosted this event twice (1950 and 2014) as well as Summer Olympics in 2016, thus, it was convenient to collect data.
The major conclusion to this study indicated that not all service quality attributes were significant predictors of the value dimensions. Moreover, a favourable opinion about hosting the FIFA in Brazil had a positive effect on consumers’ perceptions of the events’ value even though some problematic issues as increased poverty and crimes were occurred.
However, even if people’s opinion about hosting mega-sport events could change over the time, this study couldn’t provide a global understanding of the perceived event’s quality and value for the host. In my opinion, the research was limited to data collection in only 5 of the 12 cities that hosted the event. It would be better to increase sample size in the research in order for finding to be representative of all the consumers.
Reference:
Biscaia, R., Correia, A., Santos, T., Ross, S., & Masayuki, Y. (2017). Service Quality And Value Perceptions Of The 2014 FIFA World Cup In Brazil. EventManagement, 21(2), 201-216. doi:10.3727/152599517X14878772869685
Economic and Tourism Expectations of the 2010 FIFA World Cup – A Resident Perspective.
The purpose of this study was to show which economic and tourism expectations of the FIFA World Cup in South Africa were established form a resident perspective. The independent variable was hosting the World Cup. The dependent variable of the study were perceptions and expectations of ordinary South Africans.
The lesson was where the dependent variable changed. Respondents were not only Africans, but as well as Asians, White and mixed races. The researcher studied improvement of infrastructure, tourism expectations which were too optimistically estimated, growth and achievement of developments goals which could provide opportunities for additional jobs.
The major conclusion to this study was that such a mega-event as FIFA was perceived by the government to garner economic, employment, tourism benefits and halving the poverty. The biggest opinion was that the money spent on the construction would have been better spent on housing, health and education facilities.
However, even though out of 682 questionnaires 668 were completed which led to the high response rate, in my opinion, the survey approach wasn’t right: “respondents were nervous in relation who would see the completed questionnaires or how the data would be used”. It was also mentioned that the researcher tried to sabotage the World Cup. All those factors brought challenges to the research which could have been avoided if the surveys were not completed in person but anonymously.
Reference:
Briedenhann, J. (2011). Economic and Tourism Expectations of the 2010 FIFA World Cup – A Resident Perspective. Journal Of Sport & Tourism, 16(1), 5-32. doi:10.1080/14775085.2011.568085
Homing in(n) on the Economic Benefits of 2010 FIFA World Cup: Opportunities for and Misgivings of Bed-and-Breakfast Operators in Gauteng, South Africa.
The purpose of this study was to examine the perceived potential benefits of the 2010 FIFA in South Africa for bed-and-breakfast (B&B) establishments – an integral part of the tourism accommodation sector. The independent variable of the study were the World Cup guests and also the government of the South Africa. The dependent variable was divided into two parts: perceptions and expectations of B&B operators.
The lesson was to show how such a mega-sport event as FIFA 2010 could influence the B&B business and bring challenges and opportunities for their owners. Accreditation as FIFA-designated accommodation and unwillingness to accept World Cup guests by the owners were seen as challenges. However, this kind of sport event could possibly bring a benefit for the owners such as an increase in their income.
The major conclusion to this study was that despite the fact that the tournament held positive socio-economic spin-offs for the tourism accommodation sector, maximising these remained problematic. Many B&B entrepreneurs were unenthusiastic about financial prospects, quality control and pecuniary issues.
However, the whole research was based in Gauteng province. Even though it contributed 32% to the country’s gross domestic product, it was the smallest province (1.6% of South Africa). So, in my opinion, I think that the research could have been approached in different cities and provinces in order to get more precise results.
Reference:
Darkey, D., & Horn, A. (2009). Homing in(n) on the Economic Benefits of 2010 FIFA World Cup: Opportunities for and Misgivings of Bed-and-Breakfast Operators in Gauteng, South Africa. Urban Forum, 20(1), 77-91. doi:10.1007/s12132-009-9050-4
Hosting the 2022 FIFA World Cup: opportunities and challenges for Qatar.
The purpose of this study was to show how opportunities and challenges incorporated Qatar’s strengths and weaknesses as a host of the FIFA World Cup 2022. It was an exploratory research that explained rise to opportunities but also challenges in implementing ambitious plans and achieving objectives. This research was also concerned with the role of sports events and their significance for tourism.
The purpose of this research was to explore and explain in details opportunities and challenges of hosting the mega sport event. FIFA was hailed for its capacity to create income, taxation revenue, jobs, the host for the fans, athletes and media representatives. National and civil pride could be boosted as well as new facilities which benefited from infrastructure improvements. Lastly, hosting such an event improved resident quality of life and earned political capital. However, there are some dangers of hosting the FIFA such as: fears of over-crowding, bribery, corruption, threat of a terrorist attack and unwelcoming summer temperature.
The major conclusion to this study was that economic, socio-cultural, political and environmental aspects could be an influence on a creation of hosting opportunities and challenges. Qatar demonstrated weaknesses as a sport event host which could bring the accomplishment of the desired goals and lead to adverse consequences.
However, even though the study proved that there are more challenges rather than opportunities for hosting, in my opinion, it was too early to run into consequences. Qatar still has more than 4 years to work on the challenges and improve everything.
Reference:
Henderson, J. C. (2014). Hosting the 2022 FIFA World Cup: opportunities and challenges for Qatar. Journal Of Sport & Tourism, 19(3/4), 281-298. doi:10.1080/14775085.2015.1133316 – Article 5

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