Internet website

We live in a time when online shopping has become a widely-used method for acquiring goods and services- Many shoppers today seek out
information browsing the Internet, either to conduct research as a preamble to visiting a brick and mortar store or to directly purchase a product or
As we studied in a previous chapter, search engine optimization (SEO) is a very important factor if an enterprise wishes to succeed
in reaching online customers effectively. NIKE, Inc-, one of the most successful businesses in its field, had not done well in search engine rankings a
few years ago, despite allocating a large amount of capital to that endeavor. Even with its highly innovative staff, Nike ultimately had to seek outside

: Find a company or other entity with an Internet website that has very low “eye candy” appeal, font sizes that are too small or
barely readable, or pages that seem to crawl at a snail’s pace when loading- Describe the issues and offer solutions that might enhance the website-
Contrast this company’s presence with that of another, describing specific areas where one shines and the other lacks- Be sure to discuss the
backend” where web servers and networking capability might be an issue- Is the reason for slow throughput to your system an inadequate or poorly
designed network infrastructure on their end? What could the enterprise do to “fix” the issues?


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