Marketing Plan for Kind Bars
Introduce a new product within the current line of products, and position your plan as if you were ‘selling the idea’ to an investment group. There are many business propositions to choose from. Why would yours stand out? Consider how the nine components of your Unit 3 Business Model Canvas were all interconnected. Review the following and apply these to your project: Use very specific marketing language when preparing your canvas. Consider the impact of internal, customer, and external environmental forces. Did you include a competitive analysis in your canvas? How do your competitors impact your strategies? Cite numbers ($ or % increase; market share growth, etc.) and attach all pertinent documents to your report Understand that the Key Activities are not necessarily the obvious activities. Remember to explain any possible connections one component has with another. Use the Notes section for each slide to explain your strategies Your final presentation is due on or before the end of Unit 7 @ 11:59pm Before submitting your canvas, ask yourself the question, “Does this canvas contain all of the information a potential investor needs to make a decision in my favor?” “Why would he/she invest in my proposal over all the others received?” An investor would NOT be INTERESTED in slides with boring bullet points. Be creative! Kind bars have become a serious competitor in the snack food industry, and I have noticed that consumers nowadays are leaning towards more “healthier versions” of snacking. I will develop a marketing plan for Kind Healthy Snacks that will introduce a new flavor to its successful product line. The new flavor I chose is a fig bar wrapped with coconut and pistachios.