LEGO Group Strategic Plan
You are required to write a strategic plan containing short/medium and long term objectives for LEGO group as an individual report structured as it follows: 1. Situation analysis using a detailed SWOT, External Environment analysis PESTEL, Strategic Positioning using VRIO model, 5-Forces model, and Porter’s generic strategy. Product/market growth strategies Ansoff/BCG/International strategies. 2. The Plan based on the analysis from above?