Mainly focus on Taiwan’s national park


Mainly focus on Taiwan’s national park Yangmingshan National Park and Taijiang National Park are most popular and more convenient for tourist.

• Further develop critical thinking, understanding and application of research methodologies and techniques.
• Critically analyse and evaluate the findings of the research to contribute to knowledge/practice in the hospitality/tourism field as
Learning outcomes:
• Critically review available literature, research and knowledge to create a clear academic context for the project.
• Critically apply relevant theories, concepts and debates in the analysis of the findings of the research.
• Synthesise information to effectively communicate the outcomes of the research project in a format appropriate to the intended audience.
• Critically reflect on the implementation and relevance of management theory in an industry context.

look for academic sources … journal articles, government reports … not just tourism magazines or websites.


Chapter 1 Introduction
1.1 Background of the study
1.2 Statement of the study
1.3 Purpose and objectives of the study
1.4 Research questions
Chapter 2 Literature Review
2.1 Destination of Tourism
2.2 Key elements of the Taiwanese tourism industry
2.3 Overview of the Taiwanese tourism industry
2.4 Traveler’s Motivation
2.5 Decision-Making to Choose a tourism destination
2.5.1 Decision-Making Procedure
2.6 Consumer Behavior Perspective
2.7 Intention to visit
Introduction (approximately 1000 words)
Taiwan is currently a formidable tourist destination mainly due to the urban development marked by the night markets and the welcoming culture. Particularly, there is a close connection between the continued urban growth and night markets, which is a unique feature to Taiwan. The night markets were traditional places that vendors gathered to sell their merchandise, but gradually developed into cultural spaces and special business areas that provide landscapes for different consumer behavior. The night markets are credited for the commencement and the continuation of the social-economic culture in the country, as they provide great places and opportunities for recreational and social activities. Government assistance and campaigns led to the internationalization of specific night markets such as Shilin, Luodong, Rueifong, and Fengchia. Therefore, the most popular tourist destinations are the Night Markets followed by the National Palace Museum. The research paper investigates the factors responsible for the booming tourism industry in Taiwan. In addition, the country has magnificent environment and landscape such as the Taroko National Park, WangYou Forest, Sun Moon Lake, Xiao Wulai Waterfall, and Green Island, which form the backbone of Taiwan’s tourism sector. The Taiwan Lantern Festival is also a major attraction. As mentioned above might be the objective of one of the factors that responsible for the booming tourism industry in Taiwan. Nevertheless, different traveler will have different perspective in choosing Taiwan, therefore, this study will help the researcher investigate more what are the main factors for them.

Summary of concept and Research Findings (Focus on International tourist)
Taiwan is the one of the leading tourist destinations in the entire world. Tourists prefer the country because of the convenience attached to it. First, the various registered agencies provide great services that meet the tourists at the point of need. Secondly, the online enrollment of the various destinations such as the Taipei sightseeing and the Night Markets make it easier for the potential visitors to make a decision on the areas to visit. The development of infrastructure in the country, particularly in the borders that connect to china and other parts of the world, as the airports, are a huge boost to the country’s travelers. The uniqueness in climate and the environment are added advantage to the travelers visiting the country. Fundamentally, Taiwan has great infrastructure, impeccable promotional strategies, support services, and undying government support that make it tourism industry a global phenomenon.
Proposal Structure
The proposal will have a title (The main factors that made Taiwan the top of traveler’s list in Asian countries), abstract that aims at summarizing the final contents of the study, and the introduction that provides the background information of tourism in Taiwan and the aims or the objectives. Additionally, the introduction will also include the research or the purpose of the entire effort. The methodology part will mainly concentrate on the methods of data collection that mainly include sampling and personal interviews. The limitation will consider the weaknesses because of the chosen research design. The ethics part will outline the rules to carry out a way of conforming to the orals and the legal responsibility. Finally, the reference page will list the secondary data sources consulted.
Literature Review (approximately 2500 words)

Destination of Tourism
Linguistically, the term tourism buds from the ‘tour’. According to Mclntosh and Goeldner (1986), tourism is ‘the sum of the phenomena and relationships arising from the interactions of tourists, businesses, host governments and host communities, in the process of attracting and hosting these tourists and other visitors’. Bieger (1996) stated that destination of tourism is a geographical area that need to provide service and infrastructure necessary for the tourist to stay.

Key elements of Taiwanese Tourism Industry
Tourism according to Kris (2018) is an extremely competitive business that requires tourist destination to continually introduce new changes to meet the needs of the tourists and attract more to their destination. Globally tourism is changing daily with many regions marketing their tourist attraction sites using different strategies to convince individuals to visit these places. In tourism, there are two main elements which are the direct and the indirect factors. Direct elements in this industry include those areas and things that make the tourism experience of the tourism more fun and relaxing. These kinds of features include good accommodation, availability of transport for tourists, recreational facilities. A tourist destination having right direct elements allows the visitors to experience their visit without having to worry about things like where they will sleep or how they will get back home.
Indirect elements, on the other hand, are the supporting areas within the tourist destination that facilitates the happening of activities in the tourist industry. These elements include the available means of communications, infrastructure, the supply of necessary things such as water and housing. Despite being indirect, these aspects of the tourism sector markets the tourist destination as they contribute towards making the trip memorable. Advancement in technology has improved indirect elements of tourism and without adapting to these destinations will lose out to technologically enhanced regions.
Overview of the Taiwanese Tourism Industry (approximately 300 words)
The Taiwanese tourism industry is on an upward trajectory and is partly responsible for the country’s impressive economic growth in the recent times. The main reason for such growth is the successful implementation of various promotional campaigns such as “Year of the Tourist” and the “Tourists Doubling” in 2008 and 2012 respectively, Tsai (2013). The purpose of such campaigns, which are mainly spread by the government, is to pitch the country as the most viable tourist destination in the whole of Asia. In 2017, the international visitors’ arrivals totaled approximately 4.7 million. The annual growth stands at an average of 6.78% from 2007 to date. The 2008 Beijing Olympic was the hallmark of the Taiwan’s tourism, as many visitors flocked the country due to its perceived convenience and unmatched hospitality, Tsai (2013). Moreover, the country is quite secure and safe making it ideal to the visitors. In the contemporary setting, the tourism industry accounts for 1.7% of the country’s Gross Domestic Product, which is quite high even by international standards, Tsai (2013).
Travel or pleasure marks the top most reason for the people who visit the country followed by business. The government uses tourism as a tool to attract foreign investment especially in the booming technology sector. To this end, the government constructed the Taiwan Straits that link the country to Mainland China thereby making it seriously accessible to the visitors and the investors. Direct transportation as mentioned above has the advantage of minimizing the transit time while at the same time saving cost, Tsai (2013). Due to the high population and the economic growth in China, Taiwan will certainly benefit through the generation of massive business opportunities, meaning that tourism and related industries will benefit from such progress.
The country’s main sources of attraction include the customs and culture, cuisine, scenery, historical buildings, and the distance from residence. Taiwan is an impeccable tourist destination largely for both regional and international tourists due to its geography and culture that include hospitality, multicultural society, the natural resources, and savory dishes. The Lantern Festival, which is an annual event organized by the country’s Tourism Bureau, involves the lighting of various lanterns, and is a major tourist attraction event. Additionally, Goddess Mazu’s birthday is also a large religious gathering hold yearly, a million or more people participate in this festival, and is also a major tourist attraction event.
Furthermore, environmental preservation efforts initiated by the government are responsible for the close to 60% of forest cover, meaning that the ecological environment has great variety of fauna and flora. The country also experiences a subtropical climate characterized with abundant rainfall. Taiwan has famous species such as the blue magpie, landlocked salmon, and the black bear. The international and local travelers normally visit the country to see the nine acclaimed national parks with unique natural treasures. The government gives a lot of emphasis and investment towards the preservation of the natural resources, as such form the major tourist attraction sites that is the second leading foreign exchange earner after export form technology related merchandise.
It is worth noting that Taiwan is the pioneer conservator of the Chinese culture. The fact that the country houses the National Place Museum, which is the first treasure in the world that houses the Chinese artifacts and arts, makes a magnificent destination for history and information enthusiasts. The other landmarks popular with international tourists is CKS Memorial Hall, Taipei 101, and the Night Markets, World Travel & Tourism Council (2017). The night markets are quite popular because the visitors get to satisfy their tastes while at the same time the place meets their social and leisure needs. The night markets definitely form a special type of dining culture since they are located almost everywhere in the country. To the locals they form a cuisine, but to the tourists they are a sort of exotic trip to experience Taiwan’s culture.

Traveler’s motivation
These are the factors that convince a person to take the initiative and travel to a particular place. Behaviors of tourist’s best explain what motivates them to visit specific regions either interaction with the people or the fulfillment they get from visiting a particular area. Motivation to travel is also influenced by a person’s desire to escape from the regular activities and find joy and relaxation through taking a vacation.
Various things motivate tourist to visit Taiwan and enjoy their vacation, and one of this is rare species found here which includes landlocked salmon, black bear, and the blue magpie. Tourism is one of the leading foreign exchange earners for Taiwan they allocate a right amount of the budget towards the maintaining and management of the nation’s vital resources.
Taiwanese food is loved by many tourists as research indicates that most these visitors spend around 40% of their funds on buying them. In Taiwan tourist are treated to a variety of food dishes ranging from the traditional delicacies, Japanese foods, and Chinese cuisines among others. These kinds of delicacies are loved so much by tourist to an extent it’s gaining international recognition. Shih (2008) identified beef noodles, bubble cake, pineapple cakes and minced pork rice as some of the typical delicacies preferred by tourists. Another critical factor that motivates tourist to visit Taiwan is the presence of multicultural diversity an element that makes them feel welcome within the nation without fear of being discriminated.
National parks in Taiwan offer diverse landscape features and rich vegetation scenery. Parks also have a peaceful environment with well-marked rails ideal for hiking and camping. Taiwan parks also have many animal species and trees such as bamboo and many more. Mountainous areas of the parks get capped with a thick layer of snow which provides a suitable place to climb. The strategic location of Taiwan makes it a favorite destination for tourists. Being in central Asia, it connects to many nations from this region a scenario backed by Tsai (2013) who indicates that 500 flights leave the country weekly to various destinations across the world.

Decision-Making to Choose a Tourism Destination
The tourist decision-making research has grown significantly, producing a number of new decision theories and model that consider on the tourist profile, product, and type of purchase. The decision-making for the customer visited somewhere is part of the tourist behavior. According to Dan (1981) stated that the decision making from the tourist is based on their needs and wants. It can conclude the tourist decision making from prescriptive, analytical, bound rationality, adaptive decision making, practical and naturalistic decision.
Seyidov (2016) stated, nonetheless, express that there are just three center stages in deciding for a tourism destination. Mindfulness set is the principal arrange, while the second called a discarding some of those destinations to shape a late thought or evoked set; and the last destination browsed those in the late thought set. Having a huge measure of information, tourists need to investigate and after that pick a destination they require. Tourists’ internal factors impact decision-making, incorporate the tourists’ needs and needs. Various alterable factors additionally influence the process of tourist to settle on a decision to choose a destination. Those alterable factors rely upon the impact of tourist needs and tendency, and of the impact of other outside factors.
Consumer Decision-making Procedure
Decision-making of a consumer is the procedure of perceiving and choosing from among accessible arrangements of an issue towards to the requests of the situation (Reyna, 2004). Decision-making frequently assumes choosing between at least two then two choices. A man’s choice outcomes in the difference in motivation into purchasing process and it is the significant stage straightforwardly related with. A man settles on a decision when they achieve an answer for their concern. A tourists decision-making process is separated into five phases, (1) issue acknowledgement, (2) elective information seek, (3) elective assessment and determination, (4) choice and buy, and (5) post buy process. Tourists, for the most part, take after a choice process of among various destinations (Klein, 2017).

The Consumer Behavior Perspective
The consumers view the Taiwanese tourist sites as being convenient due to the ease of accessibility. First, it is easier for the visitors and the potential visitors to access the areas of interest through an online portal, meaning that they view them prior and make informed decisions. Online consideration is quite significant for many consumers since it forms the point decision making for most visitors. In addition, the country’s strategic location also makes it quite attractive to the travelers. It is centrally placed in the Asian continent, making it easy for the visitors to connect to any country within the Asia-Pacific region. According to Tsai (2013) mentioned, in a single week, approximately 5,000 flights fly leave the country to other destinations that include Japan, Korea, Vietnam, Singapore, Australia, the United States of America, and Indonesia. The frequency of flight coupled with the availability of other means of transportation means that the visitors are able to plan their itineraries with the essential flexibility.
Intension to visit (can divide into 3 paragraph: cultural, foods, )
According to Oxford dictionary (2018), intension can identify as an aim or plan that people create before making a decision. In addition, intension can also mean “determining or purposeful state of mind accompanying an act” (Business dictionary, 2018). Each person will have a different intension especially about tourism. For example, people from European country will like to visit the place that has unique culture. However, people from Asian will have an intension to visit on shopping. Speaking of Taiwan, Taiwan is a country that has a unique culture that where many people want to learn. According to (2018), Taiwan has many appealing and compelling traditions culture since back in ancient time. As for travelers, this will be a good opportunity for them to immerse themselves to learn how Taiwan locals live their lives, not only the present, but can also learn more about previous through time.
Moreover, food is also the main intension for traveler who visit Taiwan. Stephen (2004) stated that Taiwan local food has influence by China mainland and mixed with Japanese style which make Taiwanese food very special and normally the main ingredient will include rice, vegetable, and seafood. The most popular dish in Taiwan and many of the tourist want to try is stinky tofu.

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