“United Cereal: Lora Brill’s Eurobrand Challenge“
Formal case analysis on “United Cereal: Lora Br ill’s Eur obr and Challenge”
The following are suggested study questions:
1)As Lora Brill, United Cereal’s European VP, would you authorize Jean-Luc Michel’s request to launch of Healthy Berry Crunch in France?
2) What do you think of Brill’s Eurobrand proposals? Should she authorize the launch of Healthy Berry Crunch as the Eurobrand? What concerns do
you have? How would you resolve them?
3) How might United Cereal implement your recommendations? What do you think of the Eur obr and Team proposal?