A marketing plan is a written strategy for selling the products/services of a new business and/or product. It is a reflection of how serious an organization is in meeting the competition head on, with strategies and plans to increase market share and attract customers. An effective Marketing Plan is backed by carefully collected market, consumer, and competitor information, sometimes citing professional advice. A good marketing plan will help you to improve an organization’s odds against more experienced competitors and newly emerging ones. The Plan enables organizations to recognize and take action on any trends and consumer preferences that other companies have overlooked, and to develop and expand their own select group of loyal customers now and into the future. The plan also shows others that the organization has carefully considered how to produce a product that is innovative, unique, and marketable – improving the chances of stable profits
• Identify (type) an organization for which you are creating a marketing plan. Be sure to name your organization as well (i.e., Organizational Name/Type: Trident Assisted Living; Long-Term Care Facility).
• Identify a Geographical Location where your organization is situated. (This is important when you reach the point of researching the market in that area.)
o The area that you choose can be one in which you reside, have resided, or an area that you would be interested in researching.
o Include demographics of the location (average age, median salary, ethnicity composition, etc.).
• Provide a Historical Background:
o In this section, you are to give the reader an indication of where your organization idea originated and opportunities for expansion.
o Indicate how the future success of the organizations can be attributed to the strategies found in the marketing plan.
o Identify if the organization is non-profit or for-profit.
• Provide the Marketing Goals and Objectives:
o To introduce this section, include the “mission statement” of the organization.
? Identify industry-wide problems and create strategies to challenge them. This will also demonstrate that you have the necessary foresight to allow you to recognize problems in the future (i.e., baby boomer concerns, understaffing issues, lack of technology, underserved population, etc.).
o Explain how you will attract more customers while keeping the ones you have.
o Indicate the goals you have for quality of service, level of service (speed and accuracy), customer satisfaction, and your own flexibility to support consumer demands and requests.
Article on the Difference Between Chiefdoms and Tribes Distributed: 23rd March, 2015 Last Edited: 26th April, 2018 Disclaimer: This article has been put together by an understudy. This isn’t a case of the work composed by our expert paper essayists. You can see tests of our expert work here. Any feelings, discoveries, conclusions or suggestions communicated in this material are those of the writers and don’t really mirror the perspectives of UK Essays. Presentation The Swazi of Southern Africa and the Mayogo of Northern Democratic Republic of Congo speak to two distinctive chiefdoms that live in Africa. The two chiefdoms share more with states than with clans, a reason which clarifies its reality inside the limit of numerous states in Africa. The Swazi chiefdom is arranged in the southern Africa in a landlocked nation that was administer as indicated by the chiefdom leads even with the happening to the white man and acquiring freedom 1968. The chiefdom share numerous angles with the express, a reason which clarifies the nonattendance of contention that delivers the two establishments in examination with the state and the clan. The examination paper will break down the two chiefdoms of Mayogo and Swazi using correlation with the state and the clan by concentrating on such focuses as connection, marriage, citizenship. The Mayogo The Mayogo are individuals who live in the Northeast of the Democratic Republic of Congo, they used to live autonomously as chiefdom until the point when the nineteenth century when the nation was attacked by the Mangbetu who framed the state under which the Mayogo were represented. Notwithstanding, the inside undertakings of the chiefdom were in charge by the boss. The Mayogo talk a dialect that has a place with a similar group of Swazi which is Bantu, a large portion of them have changed over from animism to Christianity primarily Catholicism. The zones in which the Mayogo live have certain independence as the general population pay devotion to the Chiefdom. In spite of the fact that the banner was evident in the narrative yet no loyalty is paid to the national song of devotion. One of the reason, why the province of Democratic Republic of Congo, in the past known as Zaire isn’t trouble by the nearness of the chiefdom of Mayogo in its domain is on the grounds that it isn’t menaced by it notwithstanding the way that the chiefdom gives insurance to its populace which the state can’t bear to because of the immense surface of the region and its region to battle areas exemplified by the asylums that live in the nation notwithstanding a common war that it is experiencing. The Swazi The Swazi took their name from their lord, Mswati, Swaziland is a chiefdom that is composed into double government with the ruler and the ruler at its head, the ruler is refereed to by the Swazi as Ngwenyama (Lion) while the ruler is known as Ndlovukazi (Lady Elephant). The chiefdom depends on normal family line and imaginary connection, similar to the express the chiefdom depends on a social contract between the number of inhabitants in Swaziland who acknowledge top pay loyalty to the ruler by complying with his requests, giving products and ventures, and paying duties as an end-result of security from outcasts mostly Zulu and Shaka. For example, King Sobhuza kept up the faithfulness of his populace by shielding them from Shaka to the degree that he sent his little girls to be hitched by Shaka realizing that they will be murdered once they are pregnant. The successor of ruler Sobhuza, Mswati, was left with “a solid Kingdom, regarded and dreaded by neighboring clans, with an incorporated political framework controlling a few a large number of individuals scattered over territories coming to a long ways past the limits of present day Swaziland.” The enthusiasm of Europeans to colonize the territory originated from two gatherings the Dutch Boers and the British, in 1865 the two gatherings will discover a reason to enter the nation which to give peace and end common war. The year concurred with the demise of King Mswati which entered the nation into a common war due the contention of who will end up being the new ruler. In the long run Mdandzeni was the ruler and notwithstanding amid his rule precariousness was present. A Comparison amongst Chiefdom and Tribe The clan and chiefdom have a comparative viewpoint as far as their benefit of assaulting while the Swazi amid the rule of ruler Mswati procured a notoriety of dread and dread huge numbers of their warriors were enjoying strikes with neighboring chiefdoms and the plundering was dispersed by the King. Likewise, the Famous clan boss Auda abu Tayi the pioneer of the Howeitat clan who said that he resembles a waterway to his kin implying that all what he acquire from attacks will be redistribute to his tribe. Moreover, Hospitality is another trademark that mutual amongst clans and chiefdom. As to, the headman is required to be magnanimous. Family relationship is an imperative factor that recognizes chiefdom from the state and put on break even with balance with the clan, it used to characterize who will be hitched from a specific individual and other issue as it is expressed by Hilda Kuper “connection by plummet and ties by marriage impact conduct in an awesome number of circumstances; they figure out where and with whom a man lives, his scope of companions and adversaries, whom he could possibly wed, the situations to which he is entitled.” Regarding clans the inclination is being given to first cousins however occasions of inbreeding are not missing however uncommon, both among Tribes Swazi, particularly the lord who is permitted as he may be “the main man allowed to wed a group sister.” This system of family relationship was kept notwithstanding when the British organization was in the nation, it was just a present move to join the double government as a solitary government for the entire nation of Swaziland. The significance given to law is by all accounts a component shared by both the clan and chiefdom as the clan directs its issues as indicated by its ancestral law while the Swazi “have an exceedingly created legitimate framework and an evaluated chain of importance of courts that correspond generally with the political structure.” if there should arise an occurrence of the Swazi is by all accounts working with the presentation of the state while it is the inverse for clans as in a few examples exact retribution requires murdering a man as pay. While the Swazi separate between private issues, for example, robbery and cases that require capital punishment, for example, kill. In The previous the blameworthy party pays pay specifically to the abuseed individual while on the last the pay is given to the lord as he “the delegate of the state.” Hilda Kuper said a case that would represent this polarity of law among the chiefdom. It includes the instance of a lady called Velepi Hlatshwako who betrayed her significant other, Alpheus shongwe, following 20 long stretches of marriage due to his awful treatment of her and stole away with her sweetheart, Isauk Mabuzo. All together for the darling to wed the Velepi he needs to pay lobola (lady of the hour cost) to her family which it won’t. The issue is going to fuels when Velepi had a girl and Alpheus requested them two as a he paid lobola. This time the two couple progressed toward becoming believer to Wesleyan church thusly the issue was taken to various court and at last the court expressed that Velepi “dirtied the law.” The state and chiefdom law tend to cover and negate each other, anyway the probability of conflicting with the states is not as much as the clan where state run is truant. For example, the Swazi individuals who work in the organization or “white-controlled bureaucracy” yet their devotion falls under their chiefdom. One of the real distinction amongst chiefdom and clan lies on the way that the way the inborn boss picked has nothing to do with his respectable legacy or family rather what matter is his notoriety for hospitability, respect and experience while for the Swazi and in addition the Mayogo of Northern Democratic Republic of Congo the boss is innate position which is banqueted just by legacy. In this manner, rivalry and competition is significant part of chiefdom and this best observed amid the passing of Kind Mswati, that brought about a common war between his children though innate individuals tend to choose a head of their clan in view of notoriety, which implies that once the boss is being viewed as degenerate the inborn individuals surpass of his authority consequently by not tuning in to him. What’s more, even the way the clan strive their boss is not the same as chiefdom whereby the Swazi see their lord as a dad and not a dictator. Marriage is an imperative foundation whereupon a the adherent of the lord is taken, polygamy is rich among rulers and keeping in mind the end goal to maintain a strategic distance from strife between kings` children it is the offspring of the senor spouse that is qualified for the royal position be that as it may, status isn’t generally chosen by age yet by different factors as it is called attention to by Hilda Kuper “Among the Swazi nobility the primary wife is never the fundamental wife. Status in marriage brings certain focal points amid the headman`s lifetime, however upon his demise different elements are considered. The most imperative is family, and the little girl of a ruler or driving boss by and large overshadows all other wives.” The Swazi built up an advanced arrangement of progression to shield the future lord from the contention of his siblings to the degree that the primary child of lord is never going to have his spot, Seniority and family assume a vital part in choosing the future king. Regarding innate law, it is altogether different from state law and does not have a tendency to be blended just like the case with both Swazi and Mayogo as learning of the chiefdom law and court system are a piece of the day by day life of chiefdom people. A Comparison between the Chiefdom and the State Much the same as the express, the nation of Swaziland is partitioned into various regions. The ruler imparts capacity to the lord, anyway her domain is arranged in the territory of family and customs. Not at all like Western nations, religion in Swaziland is a critical part of the nation that is represented by the ruler; it I>