Opportunity Analysis for a New Educational Technology Product
I. Develop a set of criteria to use in evaluating the opportunity associated with each of the four product concepts Russo was considering. Consider the “three-fit” framework:
2. Evaluate and rank the four product concepts Russo was considering, and then create an option evaluation table.
3. Using your evaluation table from Question 2 as a starting point, define an opportunity that you would recommend to Russo for TabletTeach.
4. Create a preliminary market opportunity hypothesis statement for your selected opportunity.