Identify, evaluate and audit marketing channels

Students are required to first identify and discuss TWO alternate marketing channel members for the product/service that they have selected, with the aim to venture into the chosen foreign country market (as identified in Assignment 1). Next, critically evaluate these TWO alternate marketing channel members and provide a sound recommendation with justifications for ONE that should be selected. Finally, conduct a channel audit on the selected marketing channel member and discuss the outcomes







Sample Solution

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