Electric Vehicles

1. Introduction – Introduce the product or service you are auditing (Electric Vehicles). State the purpose of the paper. Preview what the paper covers. (Should be one paragraph only and very high level).

2. Market Segmentation – Identify all market segments, considering external, internal, situational, and decision process influences

3. Product Position – How is the product positioned in consumers’ minds, considering internal and decision process influences

4. Pricing Strategy– What is the pricing strategy? What external, internal, situational, and decision-process factors influence this strategy and why?

5. Distribution Strategy – What is the distribution strategy? What external, internal, situational, and decision-process factors influence this strategy and why?

6. Promotion Strategy – What is the promotion strategy and what tactics are used to implement the strategy? Tactics would include things like social media strategy, sales strategy, publicity, etc. What
external, internal, situational, and decision-process factors influence this strategy and why?

7. Product Strategy – What are the product characteristics and how do they help the product with its positioning? What external, internal, situational, and decision-process factors influence this strategy
and why?

8. Customer Satisfaction and Commitment – What factors lead to satisfaction with this product? What factors could cause customer commitment to the brand?

9. Recommendation – Choose one strategy element, and suggest an impactful recommendation for this strategy element. Include influences that caused you to choose this strategy.

10. Summary – Provide a one-paragraph summary of the paper.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Sample Solution

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