Season Premiere Commercial Survey

September is traditionally the launch of the new fall season on broadcast television. One of the most-anticipated new shows of the 2017-18 season is Single Parents. The show’s half-hour series premiere airs at
9:30 p.m. on Wednesday, September 26, on ABC stations, including WRTV in the Indianapolis market.

Watch the over-the-air broadcast as it airs or on delay. Identify the three commercials you found most effective, the three you found least effective, and the top three ABC programs promoted on-air during the show
. The more explanation as to why you chose the commercials you did, the higher your grade. Finally, research the average Nielsen rating of the show for its premiere. If you cannot watch or record the show,
please find a classmate who can record it for you.




Sample Solution

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