Framing the Problem/Opportunity Research
Assuming you have selected a company. Via media searches, annual reports, and the organization’s website. Look for a problem/opportunity that you can analyze through data. Your problem/opportunity could fall into any functional area in business: leadership, people management, finance, operations, marketing, etc. The choice is yours, but the opportunity you identify must be a “significant” one, worthy of the attention of the CEO and the Board of Directors. You will need data to substantiate your recommendation. What sort of data should you gather and analyze to accurately assess the problem or opportunity? Is it sales data, demographic data, product performance data, or another type of data? Explain why this type of data is needed for this particular problem or opportunity. How will you obtain this data? What is your hypothesis (prediction) of what the data will tell you?