Air New Zealand

1. Air New Zealand considers their service strategy to be the key element driving their success. Imagine you are Air New Zealand’s Director of Strategy and write a letter to your staff describing the relationship between strategy, customer relationships, value creation, and profitability.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Sample Solution

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