Annual Reports: Find 3 or 4 annual reports. Companies typically post their annual reports on their websites. You should select reports that include more than the SEC financial statements (they should include a
shareholder letter and narrative section). Post the reports (or URLs to them) and analyze them:
Who is the audience for each section of the report?
What is the purpose for each section?
Are the audience and purpose the same for the entire report or are there multiple audiences? Give examples to support responses.
How are the reports organized? How do the organization and format for each enhance or detract from the information presented?