Use of cost-benefit analysis to evaluate a smoking awareness program
You have just been hired by your city’s department of health. Your first task is to use cost-benefit analysis to evaluate a smoking awareness program that the department has been promoting for two years. Under the smoking awareness program, the department of health sends a team of healthcare professionals to various private firms free of charge to lecture to employees about the risks of smoking. The lecture takes one hour and is given during the workday. a. List and describe all the costs and benefits you should consider in your analysis. Identify the types of costs. b.How does Cost-Effectiveness Analysis(CEA) differ from Cost-Utility Analysis (CUA) c? As a researcher, which one of the above analysis would you prefer to do, and why?