Introduction & Analysis of Target Market
Using the Microsoft Word template below, you are to submit a rough draft of your market strategy for the department you chose. Make sure you include the following sections.
Introduction — provide a detailed summary about Target; include the following Describe the department and the type of products it sale. The places your client sells the product (i.e., online and in stores) The type of promotion the client currently uses What the marketing strategy will accomplish for the client Analysis of the target market Customers — summarize how consumer behavior is impacted if the 4 P’s are not strategically aligned with each other. Buyer decision process — Discuss the impact this process has on a company and how it impacts the 4 P’s. Although this is a draft submission, make sure you review the portfolio project rubric to ensure you are meeting/exceeding all requirements.