Choose two products, services, or businesses in the industry of your choice. Make sure that they have totally different target audiences so that you can compare the two. Examples: car models like a Toyota Tercel, and a Maserati ….or food places like a Soup Kitchen, and Ruth’s Chris Steakhouse …. You get the idea ?? – Keep it under 15 pages…. There are 10 questions on the topics you have chosen . – Single or double spaced…. surprise me. – Print it out two-sided if possible…. SAVE PAPER. – No citation page required ( most of this you will have to figure out in your head. – No table of contents ( just answer all questions in the order asked ). – All tables and charts must be electronically created ( no hand drawn ) – # 1, plus # 2, plus # 3, plus # 4, should be equal in length to one half of your paper by themselves. The other six questions should equal the other half of the paper ( approximately ). – Discuss, in as much detail as necessary, the following topics: 1. Describe all of the segmentation variables that your two choices used to target their customers. How are they different from each other ? (Geographic, Demographic, Psychographic, and Benefits Sought). A chart that supplements your discussion is necessary. This will be a long answer. 2. Discuss the Marketing Mix for the two products. ( Four P’s ) . Compare both in detail …Make a chart of the four P’s… I expect this section to be quite extensive …. ( Long discussion and chart ) 3. Visit the web sites for both competitors. Give a synopsis of your findings and thoughts. Are they user friendly sites ? Do they provide needed information ? Are they interactive ? Do they offer coupons, locations, or directions, if applicable ? Tell me as though I am blind. This should be pretty detailed. 4. How have each of the the competitors positioned themselves in the market- place ? In your opinion, have they done a good job ? If not, why not ? Do you feel that the target consumers see the company properly (as the company expects) ? Design a short survey…5 Questions / 15-20 people to find out and analyze the results. For example, do both competitors occupy the same place in the consumers mind or are they somehow differentiated from each other ? Is one the “quality leader” while the other is vying to be the “price” leader, etc. ? 5. What issues do these competitors have to deal with ? Think in terms of INTERNAL and EXTERNAL factors…. Do a SWOT analysis for your primary choice.
6. What can you find out about your choices and how they are addressing the “societal marketing concept” ? Do they pollute ? Do they recycle ? Do they use toxic chemicals ? ( hint: look at their web sites or in-house literature ). Do they support charitable causes ? Google it. 7 . How does Personal Selling ( Relationship Selling ) affect the final consumer who buys your product ? Connect the dots for me….what kind of ‘white collar’ sales efforts from ALL the different suppliers was required to ‘create’ the final product ? In other words, how did the efforts of all the B2B buyers and sales people associated with your primary choice impact the final consumer once they bought your product or service? 8 . Discuss at least three different activities that your choice has to deal with in their ‘Blue Collar’ supply chain management process. ( ie: suppliers, assembly line workers, raw ingredients, resellers, forklift drivers, trucking companies, etc. ). Explain how they interact with or handle these issues. 9 . Give me a descriptive analysis of your impressions of both competitive advertising efforts. …Include a description of your favorite campaign or ad. If they don’t have one, suggest one .
10. We have talked about ‘Land’s End’ and how they were able to sell more product by data mining a list of customers, out of their own data storage, and then matching accessories to the ‘Blue Sports Jacket and Grey Slacks” that were purchased as much as 18 months before by their ‘best’ customers remember, they offered those customers matching shirts, ties, shoes, etc., and the company was rewarded because over 30 % of those past customers ordered ‘new’ merchandise from the special mailing that Land’s End sent them Think about EITHER OF YOUR PRODUCTS….how would you try to get your ‘BEST’ customers to order MORE ? Your best customers are 1-RECENT….2-FREQUENT….and 3-
Significance of data frameworks Disclaimer: This work has been put together by an understudy. This isn’t a case of the work composed by our expert scholastic authors. You can see tests of our expert work here. Any feelings, discoveries, ends or suggestions communicated in this material are those of the writers and don’t really mirror the perspectives of UK Essays. Distributed: Mon, 5 Dec 2016 Conceptual: The accompanying paper clarifies the significance of data frameworks in E-business and the impediments of data frameworks on the E-business. The report elucidates distinctive data frameworks utilized in E-business. Likewise the report gives the focal points and impediments of E-business and its resultant designs. The talk in the paper is restricted to the data frameworks designs, Advantages, Limitations and does exclude the procedures in it. (http://www.aeablogs.org/eakd/records/Zachman_s_Original_1987_Paper.pdf) Presentation: An Information framework (IS) is a mix of figuring frameworks utilized in an association and the exercises performed on them with the end goal to help the association and furthermore help in basic leadership process. In different terms is utilized to “gather, process, store, investigate and scatter data for particular reason” (Turban 2008, pg 13). Data frameworks have expansive job in the usage of E-business in the previous decade. Because of the expanded multifaceted nature in the plans and the level of unpredictability in the frameworks (Information Technology) utilized on Online markets are constraining E-business to utilize some coherent engineering of Information frameworks with the end goal to make the structure, usefulness and procedures look less complex and straightforwardness. Data frameworks has not just given the level of practical arrangements yet in addition helped regarding human work compel i.e., mix of Information innovation and human contribution lessened the danger of disappointments in E-business. For instance EBay and Amazon are a portion of the E-business associations that are effectively utilizing Information frameworks in their day by day business exercises. Data engineering is a physical arrangement of how the data resources in an association are orchestrates which incorporates the physical plans of the structures, equipment and other physical resources of the organization. Data and Communication Technologies (ICT) is another region of concentrate that helps in handling and exchange of information and data electronically that is utilized for data framework and furthermore gives the foundation to intra-and between authoritative data systems.(http://www.turningcourse.com/ukais/isdefn.pdf) Below demonstrated is the example figure of the engineering of an association. The above figure shows the Information foundation in an Online Airline Company. The image likewise clarifies how the procedure in that association takes in their everyday exercises. In the case of running a carrier or an airplane terminal, the correct data frameworks can have a basic effect in the working costs, working adequacy, and consumer loyalty. A portion of the potential highlights of Information Systems are: Consolidate assets and work together with one another whenever, anyplace. Increment the productivity and adequacy of individuals working in a gathering in a few areas. Successful basic leadership. Achieve worldwide market productively. Data Systems in E-business: With the end goal to comprehend E-business, we should initially take in the meaning of E-trade. It is only purchasing and offering of items and administrations over electronic systems (Internet). While E-business centers around the techniques, that gives more significance and to the functionalities that develop are resolved as potential highlights of the Information frameworks in E-business. Thus, E-trade is a subset of E-business (Wikipedia, E-business). E-business can likewise be depicted as incorporation of business procedures, procedures and advancements. A portion of the application territories of E-business are Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), Supply Chain Management (SCM) and Human Resource Management (HRM). The two essential techniques directed over web are business to client (B2C) and business to business (B2B). For a powerful and productive E-business, Information frameworks are exceptionally urgent. Data frameworks rearranges the business procedure included, regardless of whether it is the exchanges, basic leadership, client connections or the administrative issues (http://springerlink.metapress.com/content/ptgfbtkj67d8wwr6/fulltext.pdf?page=1). Data frameworks are broadly utilized in E-organizations nowadays. Electronic business is a wide zone where IS can be utilized in numerous procedures. IS are utilized in the exchanges, administrations and systems in the E-business hence expressing them as a spine for any business procedure. IS design are surely knew however the reasonable detail of data frameworks for business process mix remains an open procedure as far as administrative point of view. A portion of the benefits of E-business are: Overall Presence: One of the greatest preferences of advancing E-business online is its quality in the worldwide market. For instance, IBM was one of the underlying organizations to adjust E-business in the zones of overhauling clients and teaming up with various business association around the world. Dell then again has an effective business offering their items everywhere throughout the globe through phone and the Internet. Savvy Marketing and Promotions: Buy being in the worldwide market on the web empowers the associations to achieve their clients at ordinary costs or even reduced costs as the center man costs are diminishes in this procedure. Promoting methods like pay per click publicizing guarantee that the sponsor pays for the ads that are really seen. Associate advertising, is another procedure where the purchasers are coordinated to the required business destinations and thusly these site proprietors get pay which benefits both the gatherings. Associations engaged with e-business need to utilize financially savvy internet promoting systems further bolstering their advantage. Building up a Competitive Strategy: By being on the online market, numerous associations can break down their information and build up a technique to contend with different organizations in the market with a viable methodology by utilizing a portion of the data frameworks, for example, ERP. Better Customer Service: By utilizing the CRM application has enhances the client benefit. For instance, on visiting a site there is a spring up window that empowers talk window. So the client can clear any questions that he has. Additionally by paying the item cost online the client might not need to go out with the end goal to get to item.>