Marketing Mix Analysis and Recommendations
2. 2. Marketing Mix Analysis and Recommendations
a. a. Relating to the two (or more) target markets you identified earlier
i. i. Describe if and how the various elements of the marketing mix work together in a coherent strategy that is attractive to each of the target market.
ii. ii. Identify variations in marketing mix that support different target markets.
b. b. Does the marketing mix support the organization’s mission, vision, and positioning?
c. c. Based on the opportunities and challenges facing the company identified in your first paper, what marketing mix strategy changes do you recommend to company consider? Why?