This is the work:
Like any consultant it makes sense for you to carry out secondary (academic theories for STP, marketing strategy and the marketing mix) and primary research, particularly to provide your chosen business with new information and not with what they already know.
Primary research can take the form of ethnographic/netnographic research (participant observation), interviews, questionnaires, etc.
The key areas to investigate include a SWOT analysis (from their weaknesses you can figure out in what area they need more help), what use of technology are they making at the moment? What else could be done? What is their segmentation, targeting and positioning (STP) strategy? What customers buy from them and why? Is there any gap in the market? What is their unique selling preposition (USP)? What is their branding strategy, what else could be done?, How is your chosen company using the marketing mix? How can they improve on their traditional and contemporary marketing(old and new marketing DNA)?
The Importance of Being Earnest and Dr. Faustus | Comparison Disclaimer: This work has been put together by an understudy. This isn’t a case of the work composed by our expert scholastic journalists. You can see tests of our expert work here. Any sentiments, discoveries, ends or suggestions communicated in this material are those of the writers and don’t really mirror the perspectives of UK Essays. Distributed: Thu, 14 Dec 2017 Trickiness and affectation remained a test to social profound quality since ages and each incredible author has contemplated this socio-moral problem in his works and has portrayed its different indications at different dimensions. Dr. Faustus by Christopher Marlowe and The Importance of Being Earnest by Oscar Wilde portray different appearances of misdirections and lip service i.e. self-double dealing by forswearing of substances, fraud to other people, and self-thought through different topical articulations. Primary characters in both plays experience the ill effects of good deceptions at one dimension and their special attributes make it simpler for them to take cover behind the veil of cunning and fraud at another dimension. The most inconspicuous type of double dealing is self-misdirection and heroes of both plays experience the ill effects of intense self-trickiness by denying substances around or inside them. Faustus is by all accounts fixated on his own insight and this disastrous blemish laps over with his pride and leads him toward self-misdirection. Dr. Faustus’ boundless energy for supreme information set a driving force toward false reverence and self-duplicity that closes with his unfortunate destruction. As an ideal encapsulation of “renaissance man”, he desires after over the top power and considers learning as the main instrument accessible to him to get outright power. His overambitious mission for information compels him to make an arrangement with Satan. This arrangement alludes to a scholarly nearsighted figment, a type of intense self-trickery, as he trusts that a shrewd character, who himself does not have total learning, will capacitate him with total information. In Wilde’s play, notwithstanding the way that both Jack and Algernon are “Bunburyists,” however at specific focuses in the play, Wilde indicates forswearing of this reality by these heroes with respect to the issue of homosexuality. They deny the reality and feel for heterosexuality. Algernon is totally satisfied to be a gay while Jack feels disturbing about it. Algernon says in such manner; “Nothing will prompt me to part with Bunbury, and on the off chance that you ever get hitched, which appears to me to a great degree hazardous, you will be exceptionally happy to know Bunbury. A man who weds without realizing Bunbury has an exceptionally dull time of it.” (Wilde, 1990, p. 7) Jack oppositely says; “That is jabber. In the event that I wed an enchanting young lady like Gwendolen, and she is the main young lady I found in my life that I would wed, I absolutely won’t have any desire to know Bunbury”. (Wilde, 1990, p.7) But his change isn’t known totally in the play. So he basically remains a Banbury yet denies this reality obviously. Besides, Jack makes a nonexistent figure to escape from social liabilities and good commitment. So Faustus in Dr. Faustus and Jack and Algernon in The Importance of Being Earnest can’t perceive and acknowledge substances around and inside them in the correct point of view. Lip service is another type of trickiness that these two plays consolidate in the plot as a topical articulation and show through deluding practices and fraudulencies of specific characters. Algernon, the real character in “The Importance of Being Earnest” expounds this phrasing of Bunburying as an advanced duplicity practice that allow to hide one’s unique identity and enjoy exercises which society does not permit. Wilde has flawlessly demonstrated the inconspicuous fraudulencies and duplicities of Ernest. Cecily Cardew accept about Ernest that “Ernest has a solid upstanding nature. He is the simple soul of truth and respect. Unfaithfulness would be as difficult to him as misleading”. (Wilde, 1990, p. 36) So she refutes any flaw of injustice about him. Jack lies about his name being Earnest as well as when asked by Algernon around an engraving on his cigarette case from Cecily, he erroneously guarantees she is his close relative before at long last conceding that he is watchman to his embraced dad’s granddaughter. This leaves the peruser to think about whether anything about Jack’s or Earnest’s life is genuine by any stretch of the imagination, maybe he has been lying for such a long time that he doesn’t realize what the genuine truth is. That is the reason that Cecily says at last, “A gross misleading has been polished on both of us.”(Wilde, 1990, p. 39) Marlowe calls attention to the religious lip service by the beguiling practices of chapel individuals. At the point when Faustus visits Pope for direction and counsel yet discovers his men boisterous and fraud, he mocks them for on their negligible customs and double-dealing rehearses. He says; “How! Ringer, book, and light; flame book and chime,/Forward and in reverse, to revile Faustus to damnation” (Marlowe, 1990, p.44). In any case, Marlowe likewise uncovers that however Faustus reprimands church men for their twofold norms, he himself is enjoyed lip service. His basic target to get more learning is unique in relation to what he engenders to other people. He wouldn’t like to be an insignificant mystical performer and his structures are fabulous and risky. So he obtains his insight by negligible bad faith. Mephistopheles and Lucifer additionally beguile Faustus through their misleading practices. In Scene 5, Mephistopheles educates Faustus that in the wake of marking the settlement with Lucifer he will be “as incredible as Lucifer” (Marlowe, 1990, p. 19) and his each craving will be satisfied. In any case, in the wake of marking the agreement with his very own blood, none of these guarantees materialized. So Faustus is caught to sign the agreement by false guarantees that are an indication of bad faith on part of Mephistopheles and Lucifer. Third dimension of trickery that Marlowe and Wilde consider is self esteem and self-thought. Narcissm is viewed as a central double dealing that hampers one state of mind to glance around and look generally advantageous. Jack in Importance of Being Ernest’, just has himself at the top of the priority list when he professes to be Earnest, and goes to approach Cecily, “truth be told, now you notice the subject, I have been terrible in my own little way.” (Wilde, 1990, p. 24). The deplorability of Faustus exclusively emerges out of his narcissism and self-thought. It was his affection for his own self that constrains him to obtain supreme learning with the end goal to wind up unceasing and the most influential man on earth. This self esteem is additionally expanded by his pride and haughtiness. Weakened by this self esteem, an incredible man as Faustus challenges the characteristic requests of things and this self esteem at last brings his deplorable defeat. Previously mentioned contentions and printed proof from the plays unmistakably exhibit that trickiness works through different means in these plays. These different structures and levels duplicity are delineated viably through characterisation and advancement of plot. Both Marlowe and Wilde have adequately utilized different topical articulations of duplicities to draw out the ethical figments of characters and their shortcomings.>