Five Forces Industry Analysis

Porter (2001) argues that the Internet does not change the model; it is only a tool to be used in seeking competitive advantage. In His words, “The Internet per se will rarely be a competitive advantage.Many of the companies that succeed will be the ones that use the Internet as a complement to traditional ways of competing, not those that set their Internet Initiatives apart from their established operations” (p. 64).

Company: Samsung

• Consider how the Internet has affected the five forces in your company’s (or one with which you are familiar) industry. • What are some of the ways that the Internet influences your competition? • Study your company’s website and that of a competitor. Find some additional information about the competition between the companies. Analyze the defense strategy of each using Porter’s model. •

Sample Solution

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