Celebrity Athlete Endorsements in the Digital Age

Identify a current advertisement that features a celebrity athlete endorser. Describe which of McCracken’s four basic endorsement styles are used and explain why you feel the message is effective or ineffective.
2.Choose a second current advertisement and examine it through one of the four endorsement styles mentioned in the case (explicit mode, implicit mode, co-present mode, and the imperative mode). Explain how or why the advertisement is effective or ineffective.
3.Describe two advantages and two disadvantages of using micro-endorsements through social media. So that I may follow along well, you may add one additional page to include content from the advertisements you selected to analyze

Sample Solution

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