Foreign Market Entry Analysis
Imagine that you are a senior VP of a firm that is headquartered in a developed country. Pick an emerging economy that your firm should consider entering. The Board of Directors has requested an analysis of some of the opportunities and threats within the external environment of the country that you have chosen. Preparation Instructions Write a report (2-3 pages recommended), or PowerPoint slide presentation with narration (5-7 slides recommended), or a video presentation (3-5 minutes recommended) for the Board of Directors. Include these components: Identify the developed country and emerging economy that you have chosen. Analyze the external environment within the country to identify areas of opportunity and threat that should be considered before market entry.