The Hidden Forces That Shape Our Decisions by Ariety
Review book: Predictably Irrational: The Hidden Forces That Shape Our Decisions by Ariety
Academic Level Bachelor
■ Core thesis =Identify and explain the core idea/ideas in the book. =Critically assess how this has changed the way we think about the world.
■ Applicability to business = Identify and explain how the above idea/ideas could apply to a business context. = Please use a relevant example. = Critically assess how this would change business outcomes.