Discuss how the notion of student consumerism affected the climate and culture of schools and organizations especially in higher education.
As the animators from the Films Division left and started their own ventures, there was a growth in the studios making animation films in India such Climb Films, Rauko Laboratories owned by Satyajit Ray and Mrinal Sen, and the Prasads Studios in the south. Others like Gimmicks and Pictoreel Facet, opened in Bombay, but have not survived till the present day. It was in 1992 when the Film Festival being organized every year by the Films Division was renamed as the International Film Festival for Documentary, Short and Animation Films, recognizing the growing importance of animation in India. A special section called World Animation in this festival screened the works of international creators like John Halas, Ishu Patel, Osamu Tezuku, Jiri Brdecka, Jiri Trnka. Ishu Patel is one of the well known animators of India who is respected abroad as well. Icerocket Equally important is the contribution made to animation films by the Children’s Film Society of India, set up in 1955 by the Indian Government to promote children’s films. CFSI has produced a huge number of animation films such as ‘Jaise Ko Taisa’ by Madhab Kunte in 1988, ‘Karuna Ki Vijay’ by K.S. Bansod in 1985, ‘Lav Kush’ by K.A. Abbas in 1973, ‘Adventures Of A Sugar Doll’ in 1966 by Kantilal Rathod, and ‘As You Like It’ by Sukumar Pillay in 1965. Most of the present day animators of repute have worked on films made by CFSI. Along with film making, the Government of India sought to develop animation teaching in India and accordingly established an animation department in early 70s at the National Institute Of Design which has become the Bedrock Of Animation teaching in India. In addition to teaching traditional and computer aided animation, NID has produced a large number of animation films. ‘Swimmy’ , a cut out animation film made by Leo Lionni a visiting faculty at NID is till date the best cut out animation film. Other notable films which came out of the NID studios were ‘Cirrus Skies’ and ‘Patang’ made by Vinita Desai, ‘Drawing Drawing’ made jointly by Vinita Desai and Nina Sabnani who also won the international acclaim for her feminist animation film ‘Shubh Vivah’ dealing with dowry system in this country, using the traditional Rajasthani Marubeni style of painting. The most noteworthy animation film made through NID by the young Prakash Murthy was ‘ Jungle King’ , based on Gujarati folklores which received good reviews in the International film festivals. He also made ‘The Square On The Hypotenuse’ (1995), ‘The Progress Report’ (1994) and ‘The Protagonist’ (1988). Shoma Banerje Kak has been credited with making a serial on India called ‘Pradhakshina’ using cel animation. Other young animators include : Shilpa Ranade, who made Moni’s Dying who along with Asha Datta, a dynamic producer, has set up Multik Productions. Vinay Rai has made films like Keep Your City Clean, The Drummer nd Animated Bhangra, which was screened at Hiroshima’s Indian showcase. Pravin Thakur who created The Brave Bird, and The Louse Story. Neeraj Sahai and Pallvi Sahai with their films like A Monkey And Two Crocodiles and The Big Run. Aman Bajaj has produced films like Khel Khel Mein, Alphabet A and Chikoo And Angola . Ajit Rao, who worked with Ram Mohan Biographics as one of the leading animation designers there, and taught in University of California is teaching in Toonz Animation S>