A mobile application idea for a target market that you will illuminate with two personas
Develop a mobile application idea for a target market that you will illuminate with two personas — yourself and one other individual.
Your process should be to identify the segment and then develop two personas and from that vantage point. Look for market gaps or opportunities where your app could satisfy an unmet need.
Develop a brand name and description for your app that connects it to your personas. Discuss in some detail how you would create a plan to market your app — specific media used, activities, message and how you will measure and control your campaign.
A marketing persona is a composite sketch of a key segment of your audience. Name of the persona Job title • Key information about their company (size, type, etc.) • Details about their role Demographics • Age • Gender • Economic status • Location: urban / suburban / rural • Education