The consumer target
Who is the consumer target (historical and current)? Using a well-known national brand that has advertised for at feast 10 years, look carefully at their advertising and the specific places the brand advertises. Identify a refined consumer target and then research that consumer target(s). Delve into this consumer and discuss their demographics, lifestyles, activities and interests and then how this reveals itself (sometimes subtly) in their advertising). Keep in mind, this paper is more about understanding the consumer target — not just looking at the brand’s advertising. Your paper should provide background / exhibits / source materials.