Identify a fading brand.

Write at least 100 words for each following bullet CH 13 Identify a fading brand. What suggestions can you offer to revitalize its brand equity? *Try to apply the different approaches suggested in the chapter. Which strategies would seem to work best?
CH 4 Tick a strong brand with a prominent spokesperson (i.e. Flo from Progressive). Discuss how the brand positioning and the spokesperson fit together.

Sample Solution

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