Business proposal to entice customers to switch their current account to Lloyds bank.

Create a business proposal to entice customers to switch their current account to Lloyds bank.
The business proposal:
Switch to a lloyds current account and get 3 months fee-free orranged overdraft when you switch.
You will need to talk about the business proposal in depth and how after the three months the proposal will allow Iloyds to make more money after the three months is done with numeric figures. The numeric figures doesnt have to be real in terms of real life figures but a good esitmate and links correctly with other figures it is fine
You should present a clear business case for investment in the activity you propose. You are not required to develop an actual campaign action plan or agency brief. Instead you should focus on:
1) Your rationale for setting the objective/s and metrics you have: Draw on your situation analysis to explain what benefits your campaign will bring to the business, why it is needed, how it adds value to or improves upon existing marketing activities. 2) Explaining WHY the strategic approach you propose is appropriate to the objective/s you have set: Use theory and research to show why and how it will work.

Sample Solution

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