Create a business proposal to entice customers to switch their current account to Lloyds bank.
The business proposal:
Switch to a lloyds current account and get 3 months fee-free orranged overdraft when you switch.
You will need to talk about the business proposal in depth and how after the three months the proposal will allow Iloyds to make more money after the three months is done with numeric figures. The numeric figures doesnt have to be real in terms of real life figures but a good esitmate and links correctly with other figures it is fine
You should present a clear business case for investment in the activity you propose. You are not required to develop an actual campaign action plan or agency brief. Instead you should focus on:
1) Your rationale for setting the objective/s and metrics you have: Draw on your situation analysis to explain what benefits your campaign will bring to the business, why it is needed, how it adds value to or improves upon existing marketing activities. 2) Explaining WHY the strategic approach you propose is appropriate to the objective/s you have set: Use theory and research to show why and how it will work.
So lets define the difference between apology, forgiveness and reconciliation. The following definition is from the Webster Dictionary. Apology is a formal justification, defense, excuse; an admission of error accompanied by an expression of regret. It implies an attempt to avoid or remove blame or censure. Steve Cornell posted on the web a really great insight into the difference between forgiveness and reconciliation. Here he summarizes a key distinction: “It’s possible to forgive someone without offering immediate reconciliation. It’s possible for forgiveness to occur in the context of one’s relationship with God apart from contact with his/her offender. But reconciliation is focused on restoring broken relationships. And where trust is deeply broken, restoration is a process-sometimes, a lengthy one”. So why the importance of distinguishing the difference? Steve continues to explain why recognizing the difference is important: “The process of reconciliation depends on the attitude of the offender, the depth of the betrayal, and the pattern of offense. When an offended party works toward reconciliation, the first and most important step is the confirmation of genuine repentance on the part of the offender (Luke 17:3).” So another word that can be used for reconciliation is ‘Transformation’. So when we sin we separate ourselves from God’s love or put a barrier between God and ourselves. We have deliberately, by our own free will, performed an act of disobedience against God. We can apologize to God, but it does not hold the person accountable to change or transformation of oneself. But if we ask for forgiveness resulting in reconciliation, we then are asked by God for a commitment to change in which a transformation takes place of ones lifestyle. The sacrament of reconciliation can also be used as a sacrament of healing. A healing of not only our spiritual self but also our emotional and psychological being. Sin leaves ugly scars on a person. These scars can be emotional and psychological which can have physical effects. A person can go to a physician and be healed from the physical aspect but if the scars go deeper into the spiritual being of a person then one is not completely healed. A good example are women who have had an abortion. No term can adequately express the heartbreak that abortion causes, but for the purposes of identification we will call it Post-Abortion Trauma. Common feelings associated with Post-Abortion Trauma include guilt, grief, anger and regret. These feelings frequently manifest themselves through anti-social, self-destructive, and other abnormal behaviors. Many who suffer from Post-Abortion Trauma experience flashbacks, nightmares, and varying degrees of depression. The woman who holds a Christian worldview is very likely to begin, at some point after her abortion, to feel like a “second-class citizen” in God’s economy, even though she may know this to be incompatible with Scripture. She usually will either turn away from the church completely or try to “prove herself” by being good long enough until God will finally forgive her. Many post-abortive women, as we have already described, are secretly convinced that their transgressions are literally in a class by themselves, beyond the reach of God’s forgiveness. The more important task, then is to accept on an emotional lev>