HOPE BLOOMS: MARKETING A SOCIAL ENTERPRISE
Situational Assessment / Environmental! Scan — the broad view
look at: CREST(N)
Competitive Landscape — Is it a competitive industry? Who are primary competitors? What are they doing?
Regulatory – Three levels of government — who are they? what can they do to change your business
Economic Factors — how is the economy doing?
Social Trends — what’s happening? what’s changing?
Technological factors- that would affect our business
Natural Factors- how does the environment enter into this?