Study advertising’s exploitation of environmentalism in order to sell products. Specifically, you are asked to select and examine the various ways advertising invokes environmental values and natural imagery. Select a set of Advertisements (1-3) (Most students use one) that employ concepts from the readings and then in a 900-1000 word essay address one of the following prompts: Option I: Select a single CURRENT (2017) ad (or you may choose several) that uses nature as a backdrop, and conduct an in-depth analysis of it. As a critical framework, use the six reasons advertising can be “faint green” that Corbett outlines in her essay.
In addition, to knowing the intricacies of each sign, as well as, the structure and vocabulary of BSL, signers must also become familiar with other unique features of BSL. Features include the ability to express metaphors, poetry and humour using signs. Signers must also become familiar with BSL idioms, euphemisms, expletives / insults, as with any language BSL contains exceptions to the language rules and certain taboo words, such as, “ORAL-SIGNER” (Sutton-Spence & Woll 2004, p. 245). This insult, which is unique to the signing community, reveals the effect of the divide between different varieties and dialects of sign language on the signing community and signing individuals’ opinions of other signers. Furthermore, because signing languages are completely visual and do not have a written component, like Standard English, this forces people who wish to communicate through both BSL, or other forms of sign language, and also written English to learn two completely different languages. While BSL is currently the most commonly used variety of sign language in Britain, with the internet and email becoming more dominant communication tools by the day. Younger users of sign language may start to tend towards a variety of sign language that incorporates Standard English into its overall format. Currently there are a number of varieties of sign language used in Britain that use Standard English sentence construction and grammar, but these varieties have long been second to BSL. While the reason for the construction of BSL is quite simple and logical, this does not make the language any easier to use. BSL uses signs that often encompass a few words or a phrase, while the grammar and sentence structure work to create shortened sentences. All of these features serve to shorten BSL sentences, and are necessary to ensure timely communication, as it takes longer to form signs than to speak words. There are a number of other forms of sign language and signing used in Britain, these include Cued Speech, the Paget-Gorman Sign System (PGSS), Signed English, Sign Supported English (SSE), and Fingerspelling. All of these visual languages are largely dependent on Standard English. Some users of sign language use BSL in conjunction with these other forms, while others may choose to stick with one variety. Sign Supported English (SSE) is probably the most popular alternate variety of sign language currently used in Britian. This variety of sign language uses BSL vocabulary and Standard English sentence structure and grammar. “In Sign Supported English (SSE), the key words of a sentence are signed while the person speaks.” (Sutton-Spence & Woll 2004, p. 14). SSE is an advanced variation of Signed English, which uses BSL to sign all of the words in a sentence, using Standard English sentence structure and grammar. There are problems with the use of Signed English. It is very slow, and a message takes longer in Signed English than in either BSL or [Standard] English. This means that spoken English accompanying Signed English becomes unnaturally slow, and many English speakers let speech take over and drop some signs. Many BSL signers using Signed English insert features of BSL grammar so that the grammar is not ‘pure English’ any more. (Sutton-Spence & Woll 2004, p. 16). Just as SSE and Signed English depend on Standard English so too does the Paget-Gorman Sign System (PGSS). But whereas SSE and Signed English use BSL signs and incorporate Standard English form, PGSS uses “signs [that] do not come from any sign language, but have been created to represent English words and English grammar” (Sutton-Spence & Woll 2004, p. 14). Because of its focus on Standard English PGSS is easy for native English speakers to learn, but it is not a language used by the deaf community. Similarly, cued speech, which is a system that does not use signs at all, rather “hand cues are made near the mouth to identify different speech sounds.” (Sutton-Spence & Woll 2004, p. 13). Cued speech is a verbally dominated form of visual language and >