Fonterra’s competitive strategy

Is Fonterra’s competitive strategy based on differentiation, cost, responsive or a combination? Briefly discuss. Justify your choice with theory and examples from the case study.
Include in your answer:
a.3 Key Success factors (KSFs) (5marks)
b.3 Core competencies (5 marks)

Task three:
What key areas of its operation should Fonterra focus on to ensure the highest level of productivity to meet company objectives? Briefly discuss.

Task four:
a)Identify and briefly discuss 2 key factors/inputs at Fonterra to calculate single factor productivity in their factory (5 marks)
b)Identify and briefly discuss 3 key factors/inputs at Fonterra to calculate multi factor productivity in their factory (5 marks)

Sample Solution

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